Lakers’ +275 Title Odds May Understate Their Chance of a Repeat: Data Viz
The Los Angeles Lakers should be heavy favorites for the 2021 NBA championship after a convincing 2020 title run in which they needed just five games to win three of…
Los Angeles Lakers
NBA Free Agent Value Found Lurking on Defense: Data Viz
After a statement Miami Heat win in Game 5 of the 2020 NBA Finals cut the Los Angeles Lakers' series lead to 3-2, Lakers coach Frank Vogel made a surprising decision to…
Record-Low NBA Finals Ratings Belie Bubble Success as Networks Salvage Cash, Players Stay Healthy
Bad news first: The 2020 NBA Finals will go down in the books as the league's lowest-rated title tilt since ABC first began airing the full series 50 years ago. Sunday…
LeBron and Kobe Help Lakers Break Record for NBA Finals Merchandise Sales
After defeating the Miami Heat in the 2019-2020 NBA Finals last night and tying the Boston Celtics for a record of 17 NBA titles, the Los Angeles Lakers have become the…
LeBron James Is Perennially Underpaid for His Playoff Prowess: Data Viz
Tonight, LeBron James will tie Derek Fisher for the most games played in NBA playoff history when he suits up for Game 5 of the Finals against the Miami Heat. Across…
Lakers and LeBron James Lead NBA Jersey Sales, Heat Return to Top Five
As LeBron James and the Los Angeles Lakers prepare for Game 1 of the NBA Finals tonight, the NBA and the National Basketball Players Association jointly announced that…
LeBron Endures for ABC as Lakers Take on Heat, NFL and MLB in Fall Ratings Battle
If an awful lot of guys named Sully and Fitzy were wicked pissed when the Miami Heat denied them the opportunity to eyeball a 13th NBA Finals showdown between their…
LeBron, Lakers Put Up Big Numbers for TNT in NBA Bubble Restart
The NBA couldn't have asked for a better Bubble restart, as the league's biggest ratings draw pitted a pair of turf-sharing rivals in a nail-biter that served as a…
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