LPGA, Michelle Wie West Lure New Sponsor, Push Total Purse to $93.5M
The LPGA continued its growth spurt Friday by introducing a new event backed by a first-time sponsor on a premium course hosted by one of its best-known…
LPGA
LPGA Sponsors Pushing More Prize Money and Better Services for Women’s Golf
The fourth of the LPGA’s five majors this season will take place this weekend in the Evian region of France, where golfers will compete for a chunk of the Amundi Evian…
Exclusive
All-Women’s Sports Network Adds Athletes Unlimited, LPGA to Platform Plans
A group of women’s sports leagues and properties has partnered with the coming Women’s Sports Network—a 24/7 streaming network from Fast Studios dedicated exclusively to…
$10 Million Purse May Be ‘Tipping Point’ for Women’s Golf Investment
Earlier this month, the USGA announced ProMedica would become the first presenting sponsor of the U.S. Women’s Open. As part of the “purpose-driven” tie-up, the…
PGA Wins Lawsuit by Tiger’s Ex-Coach Haney Over SiriusXM Gig
Two years after making racially insensitive comments about LPGA golfers who were competing in the U.S. Women’s Open, golf commentator Hank Haney has lost his federal…
USGA, NBC Drive U.S. Women’s Open Success With a Refocus on Golf
Not too long into her tenure as WNBA commissioner, Cathy Engelbert famously said her league had “a marketing problem.” Focusing her efforts on addressing those…
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