March Madness Daily: ACC, Big Ten Earn $36.4 million From Tourney
The Atlantic Coast Conference’s strong performance in this year’s March Madness will put roughly $36.4 million in the conference’s coffers over the next six years. The…
March Madness
March Madness Daily: Women Add ‘Madness’ Brand Amid TV Dilemma
The casual viewer might not notice, but there’s something different about this year’s NCAA women’s tournament telecasts. The women’s bracket features March Madness…
March Madness Daily: The NCAA’s Billion-Dollar Cash Cow
March Madness can make or break careers for college basketball players and coaches, but no one has more on the line in these three weeks than the NCAA itself. The…
March Madness Daily: Women’s Record Crowds Reflect Ticketing Spikes
A record number of fans—and a boisterous bunch at that—attended the first and second-round games in this year’s women’s NCAA basketball tournament. The 32 contests, a…
Saint Peter’s Cinderella Run May Only Spur Modest Revenue Bump
Saint Peter’s University’s unexpected trip to the Sweet 16 has put the small (enrollment: ~2,400), Jersey City-based institution on the map. But an academic study…
March Madness TV Ratings Return to Pre-pandemic Levels
The brass and blare of March Madness has returned after a two-year layoff, and the rekindled enthusiasm of the students and alumni who have crammed the arenas over the…
Saint Peter’s Players, Program See Some Instant Financial Returns
Millions of basketball fans thought the Peacocks’ feathers would be plucked in the opening round. Instead, Saint Peter’s is the latest Cinderella to show that March…
March Madness Daily: Saint Peter’s Defied the Odds. Local Bettors Couldn’t
Saint Peter’s entered March Madness with 100-1 odds to make the Sweet Sixteen. Local fans of the Jersey City-based Peacocks were unable to capitalize on those odds at…
Sporticast: Saint Peter’s Athletic Director Talks Business of Cinderella
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Saint Peter’s University athletic director Rachelle Paul about the men’s…
March Madness Daily: School Presidents Outearning Coaches Are the Real Cinderellas
As Sportico has previously illustrated, Saint Peter’s University, this year’s Sweet 16 Cinderella, achieved one of the biggest financial upsets in modern NCAA men’s…
Opinion
The New Era of March Madness: Back and Better Than Ever
Today’s guest columnist is David Levy, chairman of Genius Sports. Two years ago, our collective business, and the world overall, came to a standstill on March 11. We can…
March Madness Daily: Money Talks in the Women’s Tournament
The first round of the women’s March Madness tournament wrapped Saturday night with a whole lot of chalk up top followed up a slew of financial upsets—where underdog…
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