March Madness Daily: Odd Start Times a Result of Cash Crunch
If an uncanny sense of chronological drift is one of the defining features of the working-from-home era, then the
March Madness
NCAA Sponsors Missing Out on Women’s Tournament Opportunities
Author (and U of A alum) note: Big congratulations to Head Coach Adia Barnes and the Arizona Wildcats women’s basketball team on advancing to their first Final Four in…
March Madness Daily: UCLA, Under Armour Ignore Each Other During Run
The Elite Eight features seven Nike schools and one team covering up the logo of its apparel partner. UCLA, one of two double-digit seeds remaining in the tournament, is…
March Madness Daily: The Other NCAA Men’s Tournament Is a Profit Machine
As March Madness continues its Sweet 16, the NCAA’s other men’s postseason basketball event will hold its title game Sunday in Texas. Though it’s nowhere near the…
March Madness Daily: Juwan Howard vs. Dawn Staley Money Matchup
Dawn Staley and Juwan Howard both had successful professional basketball careers before stepping off the court and onto the sidelines. After a decade playing in the ABL…
March Madness Daily: Loyola’s Rambling Flutie Effect
There’s little question that Loyola University’s men’s basketball team’s recent spells of spring success have had some positive institutional impact for the…
March Madness Daily: Sidelined in 2020, TV Advertisers are Back in Force
When John Bogusz told reporters that more than 90% of the March Madness advertisers who’d had their spring marketing plans disrupted by the cancellation of the 2020…
March Madness Ratings Slide 12% as Schedule Shift and Duke No-Show Take Toll
An unconventional broadcast schedule and the absence of college basketball royalty have begun to have a bit of an impact on the March Madness TV ratings, but all things…
March Madness Daily: #NotNCAAProperty Reaches Millions Online
Before a single March Madness game tipped this year, a number of college basketball players made a statement on social media: They were #NotNCAAProperty. The hashtag was…
March Madness Daily: As Top Seeds Lose, Sportsbooks Win
The upset-filled men’s NCAA tournament has been a dream scenario for betting operators. As a general rule of thumb, sportsbooks make a killing any time a heavy favorite…
March Madness Sponsors ‘Keep Powder Dry’ by Shifting Tactics
The NCAA’s decision to limit attendance at March Madness games to 25% of arena capacity has made it challenging for brands that have invested in college basketball this…
March Madness Daily: Largest Financial Mismatch Produces Biggest Upset
The largest financial mismatch of the NCAA men’s basketball tournament also produced its biggest upset. Of the 43 games played so far in Indiana, none featured a bigger…
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