A group of college sports entrepreneurs is launching a new company aimed at helping brands and boosters connect with college athletes on marketing deals. Called Student…
Ahead of the NBA season’s tip, King James is expanding his endorsement empire. LeBron has invested in at-home smart gym company Tonal and will be the face of its
Italian race car manufacturer Ferrari halted the production line of its home manufacturing plant in Maranello, Italy, on Sunday night in order to roll out models of its…
Boost Sport AI initially designed its analytics platform for college coaches, offering online hubs of beyond-the-box-score data for clients. Boost tracks…
Here’s one way to spin it: Patrick Mahomes just got a lot more relatable. Mahomes made football look easy during his first three years as a starter, becoming…
Fresh off its inaugural event, the Professional Triathletes Organisation has hired Tim Godfrey as chief marketing officer. Godfrey will oversee the group’s…
Since 2017, when the NBPA joined its three major sport peer organizations in owning group licensing rights for its players, the union has focused on promoting not just
On Friday Disney+ released its latest sports movie, Safety, based on the life of former Clemson defensive back Ray McElrathbey, who took temporary custody of his…
The NCAA has once again delayed its selection of an official third-party administrator to help monitor and record all new marketing deals involving college athletes, a…
The Instagram followings of the NHL’s top three most popular players—Alex Ovechkin (1.6 million), P.K. Subban (1 million) and Connor McDavid (884k)—are, combined, fewer…
It turns out Katie Ledecky can make a splash without the Olympics. Swimming across a pool last month with a glass of chocolate milk balanced on her head, the…
ESPN is wading deeper into the billion-dollar sports gambling industry. The sports media giant announced on Monday a pair of multi-year agreements that grant Caesars…
