Cardinal Sports, Hot Paper Lantern Form $100M Startup Accelerator
Financial services business Cardinal Sports Capital and marketing firm Hot Paper Lantern Digital Sport are combining efforts into an accelerator program that will, in…
marketing
Super Bowl Halftime: Football’s Pepsi-Fueled 12 Minute Economy
Thirty years ago last month, the Super Bowl halftime show changed forever. In Minneapolis’ Metrodome, a pair of Olympic ice skaters in multicolored outerwear welcomed 80…
National Lacrosse League Adds ESPN+ Patch as Leagues, Networks Draw Closer Together
Coming off a COVID-forced 635-day hiatus, the National Lacrosse League wanted to emphasize its broadcasts as play resumed in December. And the NLL had just the tool to…
Rushing Out to Buy a 4K TV for the Super Bowl? Slow Down
NBC will not be broadcasting Super Bowl LVI in 4K Ultra High Definition, instead opting to air the big game in 1080i HD. An NBC Sports spokesperson said the network’s…
Thrill One Signs Energy Drink Sponsor in Consolidated Action Sports Push
Energy drink newcomer A SHOC is following a familiar script, going big in action sports marketing by signing an eight-figure, multi-year sponsorship deal with Thrill One…
Pepsi, AB InBev Turn to FanAI to Measure Sports Sponsorship Value
FanAI, a platform pioneering attribution within the sports marketing and sponsorship business, recently closed a $3 million Series A extension (the company announced an…
Opinion
Timing, Change and the Evolution of College Sports
Today’s guest columnist is John Brody, chief revenue officer at Learfield. Timing is everything in life. And right now, the college sports industry is in the midst of…
Candy Digital Follows $1.5 Billion Valuation With Instagram Exec Hire
Seeking to expand the digital collectibles category, Candy Digital has hired former Instagram executive Andre Llewellyn as chief marketing officer. Candy…
Exclusive
NIL Firm Student Athlete Empowerment Eyes Links to Brands, Donors
A group of college sports entrepreneurs is launching a new company aimed at helping brands and boosters connect with college athletes on marketing deals. Called Student…
LeBron James Invests in Smart Home Gym Company Tonal
Ahead of the NBA season’s tip, King James is expanding his endorsement empire. LeBron has invested in at-home smart gym company Tonal and will be the face of its…
From Fast to Fashion: Ferrari Launches Clothing Line to Expand Fan Base
Italian race car manufacturer Ferrari halted the production line of its home manufacturing plant in Maranello, Italy, on Sunday night in order to roll out models of its…
A.I. Meets Analytics in Boost-Arria Partnership, Personalizing Advanced Stats
Boost Sport AI initially designed its analytics platform for college coaches, offering online hubs of beyond-the-box-score data for clients. Boost tracks basketball…
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