Mahomes Takes One on the Chin but Remains the Face of NFL’s Marketing Future
Here’s one way to spin it: Patrick Mahomes just got a lot more relatable. Mahomes made football look easy during his first three years as a starter, becoming…
marketing
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Triathlon Group Hires SailGP CMO Godfrey to Lead Media, Marketing Efforts
Fresh off its inaugural event, the Professional Triathletes Organisation has hired Tim Godfrey as chief marketing officer. Godfrey will oversee the group’s…
NBPA’s Collective Marketing Clout Places 69 Players in Michelob Ultra Campaign
Since 2017, when the NBPA joined its three major sport peer organizations in owning group licensing rights for its players, the union has focused on promoting not just
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Clemson Takes Disney+ Over Dollars in Movie Licensing Deal
On Friday Disney+ released its latest sports movie, Safety, based on the life of former Clemson defensive back Ray McElrathbey, who took temporary custody of his…
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NCAA Again Delays Naming NIL Manager for Athlete Marketing Deals
The NCAA has once again delayed its selection of an official third-party administrator to help monitor and record all new marketing deals involving college athletes, a…
NHL Rookies Rely on Social Media Prowess to Drive Marketing Opportunities
The Instagram followings of the NHL’s top three most popular players—Alex Ovechkin (1.6 million), P.K. Subban (1 million) and Connor McDavid (884k)—are, combined, fewer…
Olympic Athletes’ Personal Brands Strengthen as Marketers Prepare for Back to Back Games
It turns out Katie Ledecky can make a splash without the Olympics. Swimming across a pool last month with a glass of chocolate milk balanced on her head, the…
ESPN Inks Marketing Deals with Caesars, DraftKings As Sports Betting Spreads
ESPN is wading deeper into the billion-dollar sports gambling industry. The sports media giant announced on Monday a pair of multi-year agreements that grant Caesars…
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Rob Gronkowski and Brothers Launch YouTube Channel
Tampa Bay Buccaneers tight end Rob Gronkowski, known as much for his partying off the field as his play on it, will launch his own YouTube channel on Tuesday, Sportico…
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NBA and Facebook’s Oculus Sign Landmark VR Marketing Deal
Facebook-owned Oculus and the NBA have inked a new partnership that will bring the VR company’s branding to the league’s bubble setup and playoff telecasts, starting on…
NIL Prep Slows as NCAA Contemplates the Fall Sports Season
With conferences altering fall slates, truncated schedules appearing, and the possibility of completely canceled seasons still looming, it’s easy to see how far-reaching…
Olympics, Once a Sure Thing, Now a Source of Ad and Broadcast Uncertainty
The Opening Ceremony of the XXXIII Summer Olympic Games was supposed to be Friday. In a year full of postponements and cancellations, it’s easy for the date to go by…
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