Fresh off its inaugural event, the Professional Triathletes Organisation has hired Tim Godfrey as chief marketing officer. Godfrey will oversee the group's global media…
Since 2017, when the NBPA joined its three major sport peer organizations in owning group licensing rights for its players, the union has focused on promoting not just a…
On Friday Disney+ released its latest sports movie, Safety, based on the life of former Clemson defensive back Ray McElrathbey, who took temporary custody of his…
The NCAA has once again delayed its selection of an official third-party administrator to help monitor and record all new marketing deals involving college athletes, a…
The Instagram followings of the NHL's top three most popular players—Alex Ovechkin (1.6 million), P.K. Subban (1 million) and Connor McDavid (884k)—are, combined, fewer…
It turns out Katie Ledecky can make a splash without the Olympics. Swimming across a pool last month with a glass of chocolate milk balanced on her head, the five-time…
ESPN is wading deeper into the billion-dollar sports gambling industry. The sports media giant announced on Monday a pair of multi-year agreements that grant Caesars…
Tampa Bay Buccaneers tight end Rob Gronkowski, known as much for his partying off the field as his play on it, will launch his own YouTube channel on Tuesday, Sportico…
Facebook-owned Oculus and the NBA have inked a new partnership that will bring the VR company's branding to the league's bubble setup and playoff telecasts, starting on…
With conferences altering fall slates, truncated schedules appearing, and the possibility of completely canceled seasons still looming, it's easy to see how far-reaching…
The Opening Ceremony of the XXXIII Summer Olympic Games was supposed to be Friday. In a year full of postponements and cancellations, it's easy for the date to go by…
Even 23 years later, Ed O'Hara can still picture the lapel pin. SME Branding's current chairman was standing at the front of a large conference room on Miami…
