Atalanta Media Flips Distribution Script With Women’s Soccer Approach
Women's soccer company Atalanta Media launched this fall with the announcement of a partnership that brought the top English women's league (the FA Women's Super League)…
media rights
ESPN’s Lomachenko-Lopez Fight May Open Doors to More Big Bouts on Cable
Secondary pandemic effects led Vasyl Lomachenko and Teófimo López's lightweight title fight to end up on ESPN Oct. 17 rather than pay-per-view, and more big fights could…
Big Four Broadcast Rights Pacts Becoming ‘Loss Leaders’ for Networks
With the pay-TV ecosystem ever reliant on live sports, the value of broadcast rights continues to climb for most valuable properties. Major League Baseball recently…
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Shortened Pac-12 Season Enough to Meet TV Contracts, Boost Loan Talks
When the Pac-12 first started loan talks this summer, it was looking at securing close to $1 billion to support its schools, which were projected to lose up to $80…
Turner Extends MLB Deal for $3.75 Billion and Expanded Regular and Postseason Coverage
Three months after Turner Sports first hashed out the terms of its new media-rights deal with Major League Baseball, the seven-year extension is now officially locked…
The Business of Sports
Featuring this week's podcast with Scott Soshnick and Eben Novy-Williams
Coming SoonSports Leagues Should “Think Twice or Even Three Times” About Approach to, Partnerships in China
Late last week, the English Premier League (EPL) announced Tencent would replace PPLive Sports International (PPTV) as the league's digital broadcast partner in China…
Tottenham Storefront Indicates Amazon Getting ‘More Serious’ About Live Broadcast Rights
Sportico's Eben Novy-Williams reported on Friday that Amazon was finalizing a 'first-of-its-kind' partnership with Tottenham Hotspur Football Club that will see the…
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Athletes Unlimited Signs Olympic Channel Deal to Stream All Softball Games
Athletes Unlimited has signed an agreement with the International Olympic Committee's Olympic Channel to live stream all 30 games in its inaugural softball season, which…
Pro Sports Leagues Need To Provide Top Notch Interactive Viewing Experience or Risk Losing Fans
Given that pro sports are likely to be played in front of less-than-capacity crowds for the foreseeable future—at least in the U.S.—there is increasing desire amongst…
MLB Offers Latest Indication That Next Broadcast Rights Cycle Likely to Exclude FAANG
Assuming Major League Baseball makes it to the finish line, the 2020 season will conclude with an expanded postseason. Sixteen teams—up from 10—will qualify for the…
U.S. Sports Media-Gaming Company Partnerships Yet to Pay Dividends
July 1, 2020 Market Snapshot: JohnWallStreet Index: 3,176.41(+1.16%) NASDAQ: 10,058.77 (+1.87%) S&P: 3,100.29 (+1.54%) DJI: 25,812.88 (+0.85%) Having watched SkyBet (a…
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CBS Sports and ESPN Win Rights for Athletes Unlimited’s First Season
ESPN and CBS Sports will broadcast Athletes Unlimited's inaugural softball season this summer, the league announced June 30. Athletes Unlimited, a network of…
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