Today’s guest columnist is Cameron Wagner, Elevate Sports Ventures chief client officer, Brand Representation. When the South Carolina Gamecocks won the championship of…
Sports media fragmentation has made it increasingly difficult for fans to find and watch “the game.” SportsBubble, an internet-based technology company, is trying to…
Today’s guest columnist is Harry von Behr, managing director and U.S. CEO, Spotlight Sports Group. The needs of the sports bettor are developing faster by the day, and…
In yesterday’s newsletter, we highlighted a trio of sectors within the sports industry whose indexes have risen in value since the COVID outbreak (live entertainment…
The most popular soccer podcast in North America is looking to expand into new shows and new opportunities. Men in Blazers, launched in 2010 by charismatic hosts Roger…
Sports marketing company Playfly Sports is launching a new production and creative services division, called Playfly Creates, with one-stop shopping in mind for its…
Longtime local television network executive and sports marketing veteran Bob Prather raised $175 million this morning through a new special purpose acquisition company…
UFC has signed a new international partnership with Discovery Inc. in Spain and the Netherlands, the latest in a growing international media portfolio. UFC fights will…
Major League Baseball is in talks with Apple about streaming live games, according to multiple people familiar with the plans. Should a deal happen, it would be Apple’s…
After months of discussions with private equity firms, gambling operators and legacy media brands, The Athletic is being acquired by The New York Times Co., according to…
The Professional Triathletes Organisation has added Facebook parent company Meta’s director of sports partnerships Peter Hutton to its board of directors as the sporting…
Draymond Green, a mainstay of the Golden State Warriors’ multiple NBA championships during the past decade, will host a weekly podcast for emerging network The Volume…
