Penn State Setback in Vintage Brand Lawsuit Could Shake Sports Industry
Trademark law has disrupted name changes for the Washington Commanders and the Cleveland Guardians, and now a new court ruling challenges longstanding assumptions about…
merchandise
USL Awards License to Official League as Caps Get Artsy Treatment
The United Soccer League has signed a deal with recently launched cap maker Official League that will see each of the USL’s 200 clubs be able to create limited edition…
Georgia Fans Already Breaking Records for College Football Title Apparel
The University of Georgia’s first football national title since 1980 has sent Bulldogs fans into a buying frenzy. Sales of Georgia championship gear at Fanatics has…
Darius Rucker’s NFL Fanatics Deal Spins Hootie Into Hoodies
Three-time Grammy winner Darius Rucker is teaming up with the National Football League and Fanatics to launch a new line of licensed NFL apparel. The collection, which…
From Bobbleheads to Buffalo Wings, Supply Chain Chaos Hits Sports
From Chicago Sky championship gear to youth football helmets, pandemic-related effects are continuing to wreak havoc on supply chains more than 18 months after COVID-19…
Exclusive
Fanatics Hires Warner Music Executive to Tackle Music, Concert Apparel
The world’s largest seller of licensed sportswear is turning its attention to the T-shirts, hoodies and other apparel sold at music concerts and festivals, and…
Exclusive
NFL Signs Disney Apparel Deal in Wake of ‘SpongeBob’ Foray
Ahead of next week’s 2021 NFL Draft, the league and Disney have unveiled a co-branded apparel line with Junk Food Clothing. The collection will offer unisex short sleeve…
Rapper Macklemore Funds and Launches Bogey Boys Golf Apparel Line
Grammy Award-winning rapper Macklemore is launching a golf clothing line, called Bogey Boys, aimed at bringing more swag to courses around the world. The 37-year-old…
Bucs Fans Gobble Up Gear, Setting Record for Super Bowl Stadium Spend
Super Bowl attendees spent a record amount on concessions and merchandise during Sunday’s big blowout, according to stadium operations company Legends, which worked with…
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National Lacrosse League Joins Fanatics in First-Ever E-Commerce Deal
The National Lacrosse League has announced a partnership with Fanatics, the world’s largest seller of licensed sportswear. The e-commerce deal brings the indoor…
Rams Deal With Fanatics, Postmates to Deliver Jerseys Like Takeout
The Los Angeles Rams are working with a pair of partners—apparel seller Fanatics and delivery service Postmates—to deliver merchandise across the city in the run-up to…
Nike Australian Women’s National Team Jerseys Unavailable for Female Fans
Nike and Australian soccer’s governing body, Football Federation Australia, unveiled its national team’s new 2020 kit on Thursday, and the world took notice, but…
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