Today’s guest columnist is Rick Burton of Syracuse University. I’ve taught sport management classes for the last 13 years, and while I’ve engaged with thousands of…
Since launching in 2016, Pokemon Go has driven enthusiasts to chase their favorite monsters in delivery rooms, at funerals, and even inside the White House. Soon, we’ll…
Now this is a field of dreams. On Thursday, the Atlanta Braves unveiled the first MLB stadium built in the metaverse, an online replica of Truist Park that hosted a few…
Manchester City is headed to the metaverse, and they won’t be alone when they get there. Overlapping trends in camera tech, fan engagement strategies and blockchain…
A year after NBA Top Shot’s boom introduced the concept of NFTs to sports fans, Turner Sports is hoping Blocklete Golf can do the same for play-to-earn gaming. In the…
Baseball fans looking for a diversion from the ceaseless bargaining updates full of proposals and counterproposals can find an escape in the world of “Blaseball”, though…
The line between video game and reality continues to blur. A year ago, soccer leagues leaned on Electronic Arts’ soundtracks to recreate fan noise in stadiums emptied by…
The Fan Controlled Football league is about to become feline-controlled football. Following a $40 million Series A funding round, the experimental sports startup is…
As gaming industry veteran and crypto convert Marcus Bläsche tracked last year’s blockchain boom, he could see three distinct trends, as well as an opportunity. There…
HEIR, supported by Michael Jordan and co-founded by his son Jeffrey, has raised $10 million in seed funding to launch a blockchain-based platform that will connect…
Canadian startup Oly Sport wants to build a metaverse around horse racing, allowing users to not only own and trade NFT thoroughbreds, but also the virtual stables that…
Game developer GreenPark Sports has raised a $31 million Series B round to build a digital world for sports fans. Terraform Capital led the round, joined by Galaxy…
