Exclusive
Fanatics to Make NHL’s On-Ice Jerseys, a Company First
Fanatics is expanding its relationship with the NHL to include the authentic jerseys worn by players and referees on the ice, a significant step forward for the…
Michael Rubin
Fanatics Taps Ex-Snap Exec Nick Bell to Run Live Shopping Platform
Fanatics is launching a new business division, Fanatics Live, to capitalize on the growing trend of consumers buying product directly off of streaming…
Fanatics Eyes BetParx Buy in Pursuit of Gambling Foothold
Fanatics is in talks to acquire sports gambling platform BetParx, according to someone familiar with the negotiations, in a move that could bolster the company’s…
Sporticast: Ronaldo Reigns in Riyadh, Fanatics Divests From NFT Firm
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Cristiano…
Fanatics Sells Its Majority Stake in NFT Firm Candy Digital
Fanatics has sold its 60% stake in Candy Digital, the NFT platform that it launched in 2021. The company’s equity was purchased by a group led by billionaire…
Fanatics Valued at $31 Billion as Clearlake Leads $700M Round
Fanatics has raised roughly $700 million from a series of new and existing investors in a round that values the company at $31 billion, according to someone familiar…
Exclusive
Candy Digital Cuts Over a Third of Workforce Amid Tech Tumult
Candy Digital, the NFT platform backed by Fanatics, Gary Vaynerchuk and Michael Novogratz, is laying off a large chunk of its workforce, according to multiple people…
Fanatics Deepens Nike Ties in Three-Way Deal With Tokyo Giants
Fanatics and Nike have signed a new partnership with Japan’s Tokyo Giants, also known as the Yomiuri Giants, the first individual pro team to sign onto the new three-way…
Fanatics Adds Ashford to C-Suite Role as Executive Hiring Spree Continues
Fanatics has hired Orlando Ashford, former executive at Coca-Cola and Motorola, to be the company’s first chief people officer. Ashford will be one of just six…
LeBron, KD, Embiid Among Mitchell & Ness Investors Alongside Fanatics
LeBron James, Kevin Durant, James Harden and Joel Embiid are among a celebrity-laden group investing in sports apparel company Mitchell & Ness, which Fanatics purchased…
Fanatics CEO Michael Rubin Pays Record $70M for Hollywood Hills Mansion
Apparently there’s no luxury market slowdown in the Hollywood Hills, where an essentially all-new mansion has sold for exactly $70 million, per Dirt. That number is by…
Team USA, LA28 Tap Fanatics for Wide-Ranging Olympics Deal
Team USA and the Los Angeles Olympics organizing committee, LA28, have signed a wide-ranging partnership with Fanatics that will put the world’s largest seller of…
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