Nordstrom Taps Fanatics to Sell Licensed Sports Merchandise for First Time
Nordstrom is partnering with Fanatics to offer licensed sports merchandise for the first time in the luxury department store’s 120-year history. The multi-year…
Michael Rubin
IOC, Fanatics Build First-Ever Global Olympics Online Shop
The International Olympic Committee has tapped Fanatics to build its first-ever global ecommerce platform, a centralized online store to hold merchandise from current…
Fanatics Trading Cards Raises $350 Million at $10.4 Billion Valuation
Fanatics has raised $350 million for its trading card company, a round that values the new venture, which has yet to release any product, at $10.4 billion, according to…
Dallas Cowboys, Fanatics Ink 10-Year Deal to Run Online Store
The Dallas Cowboys, the most valuable sports franchise in the world, have signed a 10-year exclusive merchandise partnership with Fanatics. Under the deal, the ecommerce…
Fanatics Valued at $18 Billion as Jay-Z, Boehly’s Eldridge Invest
Fanatics was valued at $18 billion, triple the company’s valuation from just last year, in a new funding round aimed at diversifying its business beyond licensed sports…
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Fanatics Hires Warner Music Executive to Tackle Music, Concert Apparel
The world’s largest seller of licensed sportswear is turning its attention to the T-shirts, hoodies and other apparel sold at music concerts and festivals, and…
Exclusive
Fanatics Taps Dodgers Executive Tucker Kain to Explore New Verticals
Tucker Kain, president of business enterprise for the Los Angeles Dodgers, is leaving the MLB team to join the executive ranks at ecommerce giant Fanatics, according to…
Fanatics Buys WinCraft in Expansion Into Hardgoods Memorabilia
Fanatics, the world’s largest seller of licensed sports merchandise, has acquired WinCraft, a company that makes licensed hardgoods like pennants and golf bags. It’s…
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