Giannis Defends His Brand as Fervently as He Protects the Rim
Over the last three years, two-time NBA MVP Giannis Antetokounmpo has been a plaintiff in 52 federal cases in the Southern District of New York. The cases share the same…
Milwaukee Bucks
Giannis Wins Again: MVP Prevails in Court With IP Win Over ‘Greek Freak’ Merch
Giannis Antetokounmpo is a two-time MVP, five-time All-Star and an NBA champ. He’s also a successful plaintiff in a federal IP lawsuit over the unauthorized use of his…
Sporticast: $550 Million a Bargain As Bucks Owners Celebrate Title
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Marc Lasry, co-owner of the Milwaukee Bucks, about the the team’s recent NBA…
NBA Finals Ratings Sink as Summer TV Usage Slumps to Record Lows
ABC enjoyed a bit of a ratings boost on Tuesday night as the Milwaukee Bucks secured their first NBA title in 50 years, but the expanded audience for Game 6 wasn’t…
Giannis’ Instagram Live Celebration Steals the Show From Big Media
It was arguably the most engaging moment of the Milwaukee Bucks’ postgame celebration, but you wouldn’t have caught it if you were watching TV. After putting up 50…
NBA Title Shines Light on Khris Middleton, Invisible Star: Data Viz
Only 19 players in NBA history have averaged 20 points, five assists and five rebounds during an NBA championship run. Fourteen of them are in the Hall of Fame, and four…
Suns-Bucks Finals Stirs NBA’s Ancient History
The Phoenix Suns and Milwaukee Bucks were both born into the National Basketball Association as expansion teams in 1968 and began play with the 1968-69 season. The…
Sporticast: Surprise NBA Finals to Rely on More Games, Not Names
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the surprise NBA…
Packers, Bucks and Brewers Partner with Microsoft to Form Impact Investment Program
In a first-time collaboration among Wisconsin’s three major pro sports teams, the Green Bay Packers, the Milwaukee Bucks and the Milwaukee Brewers have teamed up with…
Protest to Progress: What Pro Athletes Can Do To Initiate Meaningful Change
What happens to a dream deferred? Does it dry up like a raisin in the sun? Or fester like a sore— And then run? Does it stink like rotten meat? Or crust and sugar…
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