USFL Puts Hurt on the Other ‘Football’ in Rookie Ratings Season
The inaugural season of the USFL 2.0 is down to its final three games, and while the spring football league’s TV deliveries aren’t ever going to deprive Roger Goodell of…
MLS
Sporticast: Inside the Looming Predators Sale, New MLS/Apple Deal
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the looming sale…
Exclusive
David Blitzer Nears U.S. Sports Milestone as MLB OKs Guardians Deal
David Blitzer is on the verge of a major milestone—owning equity in all five major U.S. sport leagues. The Blitzer group’s agreement to purchase 35% of Major League…
Exclusive
LAFC Receiving Angel City Equity Options as Part of Stadium Lease
MLS club LAFC has the option to purchase equity in NWSL newcomer Angel City as part of its agreement to let the women’s soccer team play home games in its stadium…
Apple TV Wins MLS Rights in 10-Year Deal Worth at Least $2.5 Billion
Major League Soccer spent years working to ensure all of its TV rights—local, national and international—expired this year, giving the league an opening to transform its…
Sporticast: Longest-Serving Commish Near Extension, MLS Keeps Mexico Biz
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a looming…
MLS Marketing Arm Extends Deal With Mexican National Team
Soccer United Marketing, the commercial arm of Major League Soccer, is extending its relationship with the Mexican national team. For the next six years, SUM will…
Socios Strikes MLS Deal in Push Toward U.S. Crypto Market
Socios is making more strides into the U.S. sports market—this time with help from Major League Soccer. The blockchain fan engagement company has inked a leaguewide…
MLS Deal Part of Sorare’s American NFT Expansion Plans
As NFT fantasy and collectibles startup Sorare plots its American expansion, the platform has landed its first U.S. league partner, Major League Soccer. All 28 MLS clubs…
In Media Rights Hunt, MLS Must Balance Hard Cash With Growth Prospects
Having added four franchises since 2020 and with new clubs soon to take root in St. Louis and (presumably) Las Vegas, Major League Soccer is in the midst of a…
MLS Exclusive Deal With Black Banks Features $25 Million Loan
Major League Soccer is making some history off the pitch as it enters its 27th season. MLS has inked a partnership with the National Black Bank Foundation (NBBF) in…
Liga MX Fight Fallout: Queretaro Owners Lose Team, Fans Banned
Liga MX and the Mexican Football Federation (FMF) handed down their punishments on Tuesday, following the violent clash between fans that left 26 people injured at…
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