TikTok Adds Logo to Portland Timbers, Thorns FC Jerseys
The Portland Timbers and Portland Thorns FC have signed a new partnership with TikTok that will see the short-form video app's logo added to the jersey sleeve for both…
MLS
Exclusive
Earthquakes, PayPal Finalizing Naming Rights Deal for MLS Stadium
The San Jose Earthquakes are finalizing a naming-rights deal with financial services company PayPal, according to multiple people familiar with the negotiations. The MLS…
Exclusive
David Tepper’s Charlotte FC Becomes the First MLS Franchise to Sell Personal Seat Licenses
Charlotte FC was awarded Major League Soccer's 28th club in late 2019. But late last month, the franchise became the first to sell personal seat licenses (exclusive…
National Lacrosse League Follows MLS Example in Navigating Rapid Growth
Today’s guest columnist is Nick Sakiewicz, commissioner of the National Lacrosse League. We all know how much sports and business are driven by numbers. So I'll start by…
LAFC Star Carlos Vela Tops List of Best-Selling MLS Jerseys for 2020
The MLS has unveiled its top-selling jerseys from the 2020 season. Coming in first was LAFC forward Carlos Vela, who was previously third last year. Vela led the league…
Exclusive
D.C. United to Share Betting Handle At FanDuel-Run Sportsbook Inside Audi Field
D.C. United is building a retail sportsbook within Audi Field as part of a wider ten-year agreement with FanDuel. A unit of gambling giant Flutter Entertainment, FanDuel…
Exclusive
Former U.S. Soccer Coach Jill Ellis Joins Topps Board of Directors
Jill Ellis, who coached the U.S. women's national team to two World Cup titles, has joined the Topps Company's board of directors. Ellis will help the sports card and…
Exclusive
Real Salt Lake Owner Hires Inner Circle Sports to Sell MLS Club
The owner of Real Salt Lake has retained Inner Circle Sports to sell the Major League Soccer franchise, according to a person with direct knowledge of the matter. MLS…
Exclusive
MLS Re-Ups Pluto TV Partnership in Bid to Meet Young Fans Wherever They Are
Major League Soccer is re-upping its broadcast agreement with Pluto TV through 2022. The deal expands on a partnership formed last year between MLS and the free…
Teams Learning Ticketing in Pairs Drive Sales in Socially Distant Environment
Ticket sales in a socially distant environment was initially thought to be an exercise in square footage. Pro teams constructed post-COVID ticketing manifests that would…
Exclusive
MLS Bubble Success Boosted by Performance App Turned Health Monitor
The bubbles are succeeding, and so are the teams who've been able to adapt to them. Tuesday evening, the Portland Timbers won the MLS is Back Tournament with a 2-1…
Move Over, Billionaires; the Really Big Money Wants In On Sports
Sports franchises have long been a billionaires' playground, where each round of seemingly outsized vanity purchases by an industry titan simply sets the base for the…
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