Indians’ New Name Search Turns to Carefully Designed Survey
The Cleveland Indians’ pursuit of a new brand will balance business and public relations considerations with legal restraints. A new survey highlights that dynamic. In…
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Ballmer’s Clippers Tap CAA Sports to Sell New Arena Naming Rights
The Los Angeles Clippers have retained CAA Sports to sell the naming rights to their proposed new arena in Inglewood. Groundbreaking for the 18,000-seat facility, which…
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