Opinion
Brands Spend Big on Naming Rights, but Is It Worth It?
Today’s guest columnist is Francis Dumais, managing partner at Elevent. In August, the Cincinnati Bengals and Paycor inked a 16-year, multimillion-dollar deal for…
naming rights
Exclusive
Syracuse Terminates Carrier Dome Deal, JMA Wireless to Take Over
Syracuse University’s iconic Carrier Dome is no more. The school has reached a settlement with Carrier Global Corp. to end the company’s perpetual naming rights deal for…
Exclusive
Kia Nabs Naming Rights to Los Angeles Forum
Kia has signed a naming rights deal with The Forum, the popular Los Angeles concert venue purchased in 2020 by Clippers owner Steve Ballmer. A Kia Forum sign…
Prime
Ballmer’s $1.8 Billion Clippers Arena Signs Intuit to Record Naming Deal
Steve Ballmer gave the Los Angeles Clippers a basic charge when it came to designing the team’s new arena: Let’s just build the greatest building in the world. And while…
Exclusive
Sinclair Exploring Sale of RSN Naming Rights to Betting Companies
Sinclair Broadcast Group is considering selling naming rights to the 21 regional sports networks it acquired from Disney, according to multiple people familiar with the…
Exclusive
Islanders Sell Arena Rights to UBS With Big Hockey and Music Plans
The New York Islanders’ new home has a name. The National Hockey League team has entered into a naming rights agreement with financial services firm UBS. The deal will…
Exclusive
Banc of California Paid $20 Million to End L.A. Soccer Stadium Name Agreement (EXCLUSIVE)
Banc of California is paying a $20.1 million fee for the right to end its stadium-naming deal with professional soccer team Los Angeles Football Club 12 years early. The…
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