Jordan to Start NASCAR Team With Bubba Wallace to Drive
Michael Jordan and Denny Hamlin are wedding basketball and NASCAR. The National Basketball Association great and owner of the Charlotte Hornets and the three-time…
nascar
Bubba Wallace Announces He’ll Be Leaving Richard Petty Motorsports
NASCAR driver Bubba Wallace announced Thursday he'll be leaving Richard Petty Motorsports after the 2020 season. He made no mention of where he may compete next…
Trump Bashing NASCAR Sponsor Goodyear May Return Politics to Racing
Are we going in circles here? Wednesday, President Donald Trump called out tire manufacturer Goodyear following a report on the company's policy banning explicitly…
NASCAR Doesn’t Have a Team Ownership Model Problem; It Has a Team Spending and Sales Headcount Problem
Bob Leavine—the owner of Leavine Family Racing (LFR)—announced the sale of his NASCAR Cup Series team (along with its shop, inventory and charter) last week. Spire…
NASCAR Signs BetMGM as Racing Gambling Picks Up Speed
NASCAR is diving deeper into sports betting, hoping that new gambling products will increase fan engagement and maybe attract new eyeballs to the sport. The largest U.S…
The Business of Sports
Featuring this week's podcast with Scott Soshnick and Eben Novy-Williams
Coming SoonLook For Teams To Simplify Ticketing Options As They Bring Fans Back In A Limited Capacity
In recent years, the desire to "capture every dollar" has resulted in pro sports organizations increasingly segmenting their seating bowls (think: clubs with 10+ pricing…
Lessons Learned From the Most Attended Sporting Event Since Mid-March
Chase Elliott won the Cup Series All-Star Race at Bristol Motor Speedway on Wednesday night in front of approximately 25,000 fans—the most-attended sporting event in the…
Bubba Wallace and Cash App Strike Deal in Multiyear Sponsorship
Bubba Wallace, the only black full-time driver in NASCAR, signed a multiyear sponsorship agreement with Cash App, a consumer finance service app. As part of the deal…
Confederate Flag Flap Hasn’t Hurt NASCAR Ratings
NASCAR's decision to ban the display of Confederate flags at its tracks has supporters of the symbol threatening to boycott the stock-car racing association altogether…
Nascar Signs International Sports Betting Agreement With IMG; Deal Also Calls For Virtual Betting Game (EXCLUSIVE)
Nascar has signed a long-term deal with IMG Arena that gives international sportsbook operators the right to live-stream races for the first time. Nascar is one of the…
Facebook’s New App Wants Sports Fans Looking at Their Mobile Phones
Facebook has created an app that's designed to lure the eyeballs of sports fans from their televisions to their mobile devices. The app, dubbed Venue, comes as fans…
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