Ahead of Rights Talks, NASCAR Cup Series Gets Off to Blazing Start
Since the 2022 NASCAR Cup Series officially got underway four weeks ago, not a single televised sporting event has put up bigger TV numbers. Now in its 74th season, the…
NASCAR
NASCAR Kicks Off Critical Season With Broadcast Talks Looming
Sunday’s sold-out Daytona 500 is the first points race on the 2022 NASCAR Cup Series schedule (the Feb. 6 “Clash at The Coliseum” was an exhibition race). The upcoming…
NASCAR Partners with Zed Run in Metaverse Chase
NASCAR is headed to the metaverse, agreeing to partner with Zed Run to release NASCAR-branded digital horses on the blockchain-based racing platform. NASCAR chief…
NASCAR Driver Among First to be Paid in Crypto With Car Sponsor Deal
NASCAR driver Landon Cassill and Voyager Digital Ltd. have announced a partnership that will pay Cassill completely in cryptocurrency. Cassill will be paid in Litecoin…
NASCAR’s Anticipated Next-Gen Car Drums Up Demand, Value of Charters
Back in early May, NASCAR unveiled its long-anticipated Next-Gen car, set to debut in 2022. For race fans, the new car brings hopes of tighter racing on the track (in…
Best Of 2021
Brad Daugherty: NASCAR’s Prospects for Progress Are Wide Open
Brad Daugherty is co-owner of JTG Daugherty Racing, an NBC Sports NASCAR analyst and a five-time NBA All-Star. Now that the first checkered flag of the NASCAR season has…
Fox’s Daytona 500 Ratings Hit an All-Time Low as NASCAR Cup Series Sees Soggy Start
A five-and-a-half-hour weather delay effectively soaked the official start of the 2021 NASCAR Cup Series, as Fox’s broadcast of the Daytona 500 delivered the lowest…
Daytona 500 Kicks Off NASCAR’s ‘Most Dynamic and Bold Schedule’ in 50 years
The 2021 NASCAR Cup Series season begins in earnest on Sunday at Daytona International Speedway with the 63rd running of The Great American Race (last weekend’s Busch…
Floyd Mayweather Plans to Back NASCAR Team, but Sponsor Interest Remains Key
Michael Jordan is not the only former world-class athlete looking to join NASCAR’s ownership ranks. Floyd Mayweather is also working to put a car on the track. The…
NASCAR Forecasts Profits in ‘21 Even As NBA, NHL and MLB Struggle Without Fans
The 2020 NASCAR Cup Series season came to its conclusion last night with Chase Elliott winning his first career Cup Series championship. The sport will take the next…
Exclusive
WynnBET Joins NASCAR to Stake Early Virginia Claim
WynnBET and NASCAR have agreed to a multi-pronged partnership as Wynn Resorts seeks to differentiate itself in Virginia, where mobile sports betting will soon be…
Jordan to Start NASCAR Team With Bubba Wallace to Drive
Michael Jordan and Denny Hamlin are wedding basketball and NASCAR. The National Basketball Association great and owner of the Charlotte Hornets and the three-time…
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