Floyd Mayweather Plans to Back NASCAR Team, but Sponsor Interest Remains Key
Michael Jordan is not the only former world-class athlete looking to join NASCAR’s ownership ranks. Floyd Mayweather is also working to put a car on the track. The…
NASCAR
NASCAR Forecasts Profits in ‘21 Even As NBA, NHL and MLB Struggle Without Fans
The 2020 NASCAR Cup Series season came to its conclusion last night with Chase Elliott winning his first career Cup Series championship. The sport will take the next…
Exclusive
WynnBET Joins NASCAR to Stake Early Virginia Claim
WynnBET and NASCAR have agreed to a multi-pronged partnership as Wynn Resorts seeks to differentiate itself in Virginia, where mobile sports betting will soon be…
Jordan to Start NASCAR Team With Bubba Wallace to Drive
Michael Jordan and Denny Hamlin are wedding basketball and NASCAR. The National Basketball Association great and owner of the Charlotte Hornets and the three-time…
Bubba Wallace Announces He’ll Be Leaving Richard Petty Motorsports
NASCAR driver Bubba Wallace announced Thursday he’ll be leaving Richard Petty Motorsports after the 2020 season. He made no mention of where he may compete next…
Trump Bashing NASCAR Sponsor Goodyear May Return Politics to Racing
Are we going in circles here? Wednesday, President Donald Trump called out tire manufacturer Goodyear following a report on the company’s policy banning explicitly…
NASCAR Doesn’t Have a Team Ownership Model Problem; It Has a Team Spending and Sales Headcount Problem
Bob Leavine—the owner of Leavine Family Racing (LFR)—announced the sale of his NASCAR Cup Series team (along with its shop, inventory and charter) last week. Spire…
NASCAR Signs BetMGM as Racing Gambling Picks Up Speed
NASCAR is diving deeper into sports betting, hoping that new gambling products will increase fan engagement and maybe attract new eyeballs to the sport. The largest U.S…
Look For Teams To Simplify Ticketing Options As They Bring Fans Back In A Limited Capacity
In recent years, the desire to “capture every dollar” has resulted in pro sports organizations increasingly segmenting their seating bowls (think: clubs with 10+ pricing…
Lessons Learned From the Most Attended Sporting Event Since Mid-March
Chase Elliott won the Cup Series All-Star Race at Bristol Motor Speedway on Wednesday night in front of approximately 25,000 fans—the most-attended sporting event in the…
Bubba Wallace and Cash App Strike Deal in Multiyear Sponsorship
Bubba Wallace, the only black full-time driver in NASCAR, signed a multiyear sponsorship agreement with Cash App, a consumer finance service app. As part of the deal…
Confederate Flag Flap Hasn’t Hurt NASCAR Ratings
NASCAR’s decision to ban the display of Confederate flags at its tracks has supporters of the symbol threatening to boycott the stock-car racing association altogether…
More From Our Brands
Variety
Studiocanal to Develop Epic Series ‘Agoodjie’ About Female Army in 19th-Century Africa (EXCLUSIVE)
Rolling Stone
Bill Clinton Remembers Christine McVie: ‘Don’t Stop’ Was ’92 Campaign Song
ArtNews
Growing Claims from Climate Change Will Prompt Art Insurance Rate Increases, Experts Report
BGR
Hunter Biden laptop story should not have been censored, former Twitter exec now admits
Deadline