Bob Leavine—the owner of Leavine Family Racing (LFR)—announced the sale of his NASCAR Cup Series team (along with its shop, inventory and charter) last week. Spire…
NASCAR is diving deeper into sports betting, hoping that new gambling products will increase fan engagement and maybe attract new eyeballs to the sport. The largest U.S…
In recent years, the desire to “capture every dollar” has resulted in pro sports organizations increasingly segmenting their seating bowls (think: clubs with 10+ pricing…
Chase Elliott won the Cup Series All-Star Race at Bristol Motor Speedway on Wednesday night in front of approximately 25,000 fans—the most-attended sporting event in the…
Bubba Wallace, the only black full-time driver in NASCAR, signed a multiyear sponsorship agreement with Cash App, a consumer finance service app. As part of the deal…
NASCAR’s decision to ban the display of Confederate flags at its tracks has supporters of the symbol threatening to boycott the stock-car racing association altogether…
Nascar has signed a long-term deal with IMG Arena that gives international sportsbook operators the right to live-stream races for the first time. Nascar is one of the…
Facebook has created an app that’s designed to lure the eyeballs of sports fans from their televisions to their mobile devices. The app, dubbed Venue, comes as fans…