LeBron, Lakers Put Up Big Numbers for TNT in NBA Bubble Restart
The NBA couldn't have asked for a better Bubble restart, as the league's biggest ratings draw pitted a pair of turf-sharing rivals in a nail-biter that served as a…
nba
Historical NBA Standings Show Teams Lock In to Playoffs Early: Data Viz
To the eight teams missing from Orlando, believing that the shortened regular season dashed their very real chances at a storybook comeback and the 2020 NBA title, we’ve…
Comcast Offers a Sports-Drought Credit, But Will RSN Subs Even Notice?
In a bid to make up for the lack of action on its regional sports networks, the nation's largest cable operator on Thursday said it has begun issuing credits to…
Bubblicious: TV Advertisers Are Primed for a Healthy NBA Restart
After 140 days of riding the viral pine, the NBA on Thursday will re-start its pandemic-halted season with a roster of fired-up TV advertisers and, more importantly, a…
Sports Leagues’ Thousands of Daily COVID Tests Roil Provider Industry
The National Basketball Association resumes its season Thursday night in Orlando, the end result of months of planning, myriad safety precautions and tens of thousands…
The Business of Sports
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Hawks Trae Young Follows Steph Curry in Joining Japanese Company Zamst
Atlanta Hawks point guard Trae Young and Zamst, a Japanese athletic brace and support company, have partnered to make the NBA All-Star the brand's newest ambassador…
Move Over, Billionaires; the Really Big Money Wants In On Sports
Sports franchises have long been a billionaires' playground, where each round of seemingly outsized vanity purchases by an industry titan simply sets the base for the…
ESPN’s $793 Million in Ad Sales on the Line With College Football
No company has more money tied into the fate of this upcoming college football season than the Walt Disney Co. The dominant corporate force in college sports, Disney’s…
NBA Has a Blueprint for ‘Bubble’ Success: The Basketball Tournament
Yesterday, the NBA officially resumed its season and playoff push inside its Walt Disney World Resort “bubble” in Orlando, Fla. With 22 teams and 300 players attempting…
Network Ratings and Ad Dollars Plummet in the Absence of Live Sports
Top-tier sports programming can't come back soon enough for the U.S. television networks, which in the absence of the tube's highest-rated programming are facing a…
After Two Teams Sent Home, MLS Club Exec. Wonders if ‘Home City Plan’ Makes More Sense Than ‘The Bubble’
Just days after Major League Soccer sent FC Dallas and Nashville SC home from its MLS is Back Tournament (Dallas had 11 players test positive for COVID-19, Nashville had…
Pandemic Pushes Viewing Evolution From Fan Cutouts to Virtual Stadiums
You could say Tex Schramm saw this coming. Back in 1980, the NFL Hall of Famer, who had a hand in everything from the NFL-AFL merger to the popularity of the Cowboys…
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