Full House at Churchill Downs Should Boost Kentucky Derby Ratings
With more than 150,000 fans expected to show up to Churchill Downs on Saturday for the 148th running of the Kentucky Derby, NBC may expect to see a concomitant uptick in…
NBC Sports
NBC Won’t Profit on Beijing’s Least-Watched Olympics, but Hopes are High for Paris
The 2022 Winter Olympics was less an unforeseen disaster for NBC than something that, almost by design, was fated to be forgotten even while it was happening. That the…
Beijing Winter Olympics Ratings Are Down–Just as NBC Guaranteed
NBCUniversal’s Olympics ratings are in sync with what the media giant said it would serve up to its advertisers, and while precedent would suggest that the deliveries…
Amazon’s Thursday Night Football Sets Off Broadcast Musical Chairs
Al Michaels will become a free agent after the victory confetti blankets the SoFi Stadium turf this Sunday, but the veteran broadcaster says he aims to secure a booth…
NBC’s Peacock Tweaks Should Pump Young Blood Into Winter Olympics
While advertisers are heading into the Beijing Olympics with diminished expectations, Peacock’s beefed-up live-streaming scheme and a suspension of its authentication…
NBC Eyes a Half-Billion-Dollar ‘Super Gold Sunday’ Between NFL, Olympics
NBC has designated Feb. 13 as “Super Gold Sunday,” and with less than a month to go before the NFL title tilt and the Winter Olympics align for the very first time, the…
NBC Hops on the Spring Football Express With Three-Year USFL Deal
The Fox-backed USFL has landed another broadcast partner in advance of its spring 2022 relaunch, as NBC Sports has signed a deal to carry 21 of the league’s Saturday and…
NBC Sports Retains Exclusive Rights to the English Premier League
NBC Sports has extended its stewardship of the English Premier League through 2028, retaining the exclusive rights to broadcast matches from the top-tier soccer…
NBC Bids to Keep EPL From Disney/CBS as Rights Deals Near Hiatus
English Premier League officials are expected to make a decision on a new U.S. media deal shortly after bidders make their final offers on Thursday, whereupon things are…
Olympics Draws $1.8 Billion in Revenue, But Comcast Mum on Profit
The long-delayed Tokyo Olympics paid off handsomely for NBCUniversal, as the company booked $1.76 billion in revenue over the course of the 17-day event. That marked a…
NBC Claims Profit on Lowest-Rated Olympics, But Streaming’s No Cure-All
NBCUniversal’s primetime coverage of the 2020 Tokyo Summer Games averaged 15.5 million viewers per night across all linear TV and digital platforms, making it the…
NBC Scrambles to Compensate Advertisers as Olympics Ratings Tank
Ratings for the long-delayed 2020 Summer Olympics are coming in well shy of NBCUniversal’s original projections, a shortfall that has led the network’s ad sales team to…
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