Olympics Delay Lets NBC Develop AI for Ad Objectives to Maximize Tokyo Return
In a bid to help advertisers optimize the impact of their Olympics investments, NBC Sports is taking a new research initiative to market, designed to provide…
NBC
Ravens-Steelers Delay to Cost NBC Millions in Holiday Ad Sales
In what now stands as the most disruptive turn of events in a season that was never going to be without its occasional upheavals, the NFL on Wednesday announced it has…
Tracking the NFL’s Biggest Games and Most Reliable Teams: Data Viz
An unorthodox Sunday NFL schedule gave way to a week of steep ratings declines for the league's network partners, which are currently 8% off the pace compared to last…
NFL’s Sunday Afternoon Ratings Thrive While Primetime Lags
As much as NFL deliveries on the whole have held up during the Great Sports Ratings Slump of 2020, a few of the TV packages are clearly outperforming the rest of the…
Notre Dame’s Win Over Clemson Gives NBC Highest Ratings in 27 Years
NBC on Saturday night earned bragging rights to its second highest-rated Notre Dame football broadcast in its 30-year partnership with the school, and all it took was an…
Prolonged Election Coverage Holds NFL Primetime Ratings at Bay—For Now
As much as the NFL and its network partners had been banking on a post-Election Day ratings recovery, the deferred results and the inevitable recounts and legal…
Amazon to Stream NFL Playoff Game as Providers Position for Long-Term Deal
As the NFL and its legacy TV partners continue to work to carve out a new long-term rights package, the league's streaming partner has quietly expanded its postseason…
NFL Week 4 Ratings Fall as COVID, Trump, Baseball and Declining Viewers Add Up
The NFL in Week 4 faced down the biggest disruptions of the regular season thus far, as a coronavirus outbreak in the Tennessee Titans organization and a positive test…
Networks Breathe Easier as SEC Football Delivers With Big Ten Waiting in Wings
The long-awaited return of SEC football has had an immediate impact on the college game's TV deliveries, as fans flocked back to the tube to watch powerhouse programs…
Jumbled Schedules and Dud Matchups Sink College Football TV Ratings
While it's fair to say that at least some of the recent TV ratings declines may be chalked up to a sort of option paralysis in the face of an unprecedented array of live…
Biden Outspends Trump on NFL Ads as Networks Await Big Ten Swing-State Games
In retrospect, media watchers probably should have known that 2020 was going to be a year unlike any other when the sitting president of the United States and a…
NFL Ratings a Mixed Bag as Sunday TV Audience Dips 3%
While the cult of NFL Ratings Doomers is cluttering Twitter feeds and the Google search algorithm serves up a whole lot of Chicken Little results about the league's…
More PMC Sites
Variety
AMC Releases ‘The Walking Dead’ Trailer for Extended 10th Season (TV News Roundup)
Rolling Stone
Normal People Pretend They’re Social Media Celebrities in ‘Fake Famous’ Trailer
ArtNews
Find the Best Canvas Pad For Taking Your Painting on the Road
BGR
HBO’s next ‘Game of Thrones’ prequel might be ‘Tales of Dunk and Egg’
Deadline