Biles Withdraws From All-Around as Sponsors Back Olympic Star
Simone Biles will not be defending her individual all-around title at the Tokyo Olympics, withdrawing from Thursday’s event “in order to focus on her mental health,”…
NBC
NBCUniversal Wrestles With Pandemic’s Effect on Broadcasting the Tokyo Olympics
NBCU execs are wrestling with what could be their biggest sports challenge yet: the Quiet Olympics. Broadcasting and streaming the Tokyo Summer Games already had a high…
NBC Sells 85% of Super Bowl Ads as Madison Ave. Rushes to Big Game
Advertisers are blitzing the Super Bowl. Despite NBC’s efforts to seek a record price tag for commercials in its Big Game broadcast of Super Bowl LVI, slated to air…
Drew Brees Signs With PointsBet as NBC Equity Ties Overlap
Recently-retired NFL quarterback Drew Brees is partnering with PointsBet as he begins his off-the-field career. The exclusive, multi-year agreement between the two…
NBC Seeks Record $6 Million for Super Bowl Commercials
NBC is working up a new play for the Super Bowl. Eager to generate millions of dollars in revenue from the Big Game, the Comcast-owned media conglomerate is talking to…
NBC Bullish on Olympics’ Potential for Record-Setting Revenue
NBCUniversal remains bullish on the upcoming Tokyo Olympics, as the company’s chief executive today predicted that the 17-day event could very well be the biggest…
IndyCar Values TV Reach Over Revenue With Sport in ‘Growth Mode’
NBC will carry the Indianapolis 500 on May 30, and according to a recent media report, it could be the last time that “The Greatest Spectacle in Racing” airs on the…
Ten NFL Games Fans and Advertisers Can’t Afford to Miss
Other than chalking up your horse’s topical-steroid doping to a case of cancel culture run amok, or kicking a 23-yard field goal when trailing Tom Brady 31-23 with two…
NBC to Launch Olympics Twitch Channel for Interactive Games
NBC’s Olympics coverage is getting gamified. As Twitch continues to make inroads into live sports, the Amazon-owned streaming platform is partnering with the longtime…
WarnerMedia Poised to Pick Up NHL Package as NBC Exits Hockey Rights
NBCUniversal has decided to cap a 16-year relationship with the National Hockey League, according to two people familiar with the matter, walking away from negotiations…
NFL Inks 11-Year, $105 Billion Media Rights Renewals With Partners
The NFL has renewed its media rights deals with network partners CBS, Fox, NBC and ESPN, in a multibillion-dollar series of moves that will keep TV’s most lucrative…
Comcast NBCUniversal SportsTech Accelerator Launches With 10 Startups
Comcast NBCUniversal announced the first class of startups chosen for its SportsTech accelerator program, buying equity in 10 companies across technology, apparel…
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