Billy Packer, Provocative College Basketball Broadcaster, Dies at 82
Billy Packer, whose caustic style and sharp insights as college basketball’s premier television analyst generated compliments as well as criticism for more than three…
NBC
Dick Ebersol’s Storytelling Chops (and Black Ops Chill) Elevated Sports TV
A memoir is an act of self-preservation realized by way of a public vivisection; in laying bare the vitals, the writer consents to an immersion in a sort of hagiographic…
NBC Sports Keeps Al Michaels for Some Duties With ‘Emeritus’ Deal
Al Michaels may be leaving NBC’s Sunday Night Football, but he’s not leaving NBC, Variety reports. The veteran broadcaster, who revealed in March that he planned to lead…
NBCU Bets on Olympics, Super Bowl in Bid to Out-Measure Nielsen
While the colorful and grandiose Winter Olympics Opening Ceremony unfurls on TV, the company showing all the pomp has an equally elaborate project taking place off…
Super Bowl Ads Are Sold Out, Many at Record Prices as High as $7 Million
Kickoff for Super Bowl LVI is still days away, but NBC has scored at least one touchdown. NBC has sold out all of its inventory for the Big Game, scheduled to be…
NBC’s China Challenge: Fraught Beijing Olympics Make Tokyo Look Tame
NBC was presented with unprecedented challenges when covering the Tokyo Summer Olympics amid COVID-19 but without spectators in the stands last year. But as The…
Beijing Games Offer NBCU Challenges, ‘Unprecedented Opportunity’
NBCUniversal is about to begin broadcasting the second half of a rare Olympics doubleheader—and, as Variety reports, fatigue has set in. The Winter Games in Beijing…
U.S. Football League’s New Kickoff Will Get Simultaneous Debut on Fox, NBC
Is one football game big enough for two different networks? NBC and Fox both intend to broadcast the (new) inaugural game from the USFL, the latest in a series of…
Lindsey Vonn Offers Olympics Predictions, as She Preps for NBC Gig
With less than two weeks to go before the start of the 2022 Winter Olympics in Beijing, legendary skier Lindsey Vonn has some predictions for the U.S. women’s ski team.…
Sportsbook NFL Ad Buys Down as Legacy Brands Hoard Scatter Units
If it seemed as if something were a bit off during Week 5 of the NFL season, as if some small aspect of the Sunday TV ritual had suddenly been made conspicuous by its…
Prime
NFL Sunday Night Ratings Power Through Weather Delays, PBJs
The NFL’s ratings resurgence appears durable enough to weather just about any setback thrown at it, so much so that a 62-minute rain delay during Sunday’s Bills-Chiefs…
Cowboys’ Gutty Win in L.A. Powers Another NFL Ratings Jump
In eking out a 20-17 win in Los Angeles on a last-second, 56-yard field goal, the Dallas Cowboys not only secured their first win of the season, but they also helped…
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