Sportsbook NFL Ad Buys Down as Legacy Brands Hoard Scatter Units
If it seemed as if something were a bit off during Week 5 of the NFL season, as if some small aspect of the Sunday TV ritual had suddenly been made conspicuous by its…
NBC
Prime
NFL Sunday Night Ratings Power Through Weather Delays, PBJs
The NFL’s ratings resurgence appears durable enough to weather just about any setback thrown at it, so much so that a 62-minute rain delay during Sunday’s Bills-Chiefs…
Cowboys’ Gutty Win in L.A. Powers Another NFL Ratings Jump
In eking out a 20-17 win in Los Angeles on a last-second, 56-yard field goal, the Dallas Cowboys not only secured their first win of the season, but they also helped…
NFL TV Ratings Hold Up as Fans Revel in Weird, Wild Opening Week
A few new wrinkles to the NFL’s Week One schedule made an absolute hash of the practice of calculating year-over-year ratings comparisons, but for the most part, the…
NFL Kickoff Game Hits a 6-Year Ratings High With 26 Million Viewers
Given the franchises involved and the serotonin lift provided by a capacity crowd at Raymond James Stadium, Thursday’s night NFL Kickoff broadcast was always going to…
Prime
NFL Ratings Hang On as Ad Units Earn 10% Premium
The NFL’s TV partners managed to power their way through the 2020-21 season more or less unscathed by the coronavirus pandemic, as the league’s successful staging of…
Biles Withdraws From All-Around as Sponsors Back Olympic Star
Simone Biles will not be defending her individual all-around title at the Tokyo Olympics, withdrawing from Thursday’s event “in order to focus on her mental health,”…
NBCUniversal Wrestles With Pandemic’s Effect on Broadcasting the Tokyo Olympics
NBCU execs are wrestling with what could be their biggest sports challenge yet: the Quiet Olympics. Broadcasting and streaming the Tokyo Summer Games already had a high…
NBC Sells 85% of Super Bowl Ads as Madison Ave. Rushes to Big Game
Advertisers are blitzing the Super Bowl. Despite NBC’s efforts to seek a record price tag for commercials in its Big Game broadcast of Super Bowl LVI, slated to air…
Drew Brees Signs With PointsBet as NBC Equity Ties Overlap
Recently-retired NFL quarterback Drew Brees is partnering with PointsBet as he begins his off-the-field career. The exclusive, multi-year agreement between the two…
NBC Seeks Record $6 Million for Super Bowl Commercials
NBC is working up a new play for the Super Bowl. Eager to generate millions of dollars in revenue from the Big Game, the Comcast-owned media conglomerate is talking to…
NBC Bullish on Olympics’ Potential for Record-Setting Revenue
NBCUniversal remains bullish on the upcoming Tokyo Olympics, as the company’s chief executive today predicted that the 17-day event could very well be the biggest…
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