NBCU Bets on Olympics, Super Bowl in Bid to Out-Measure Nielsen
While the colorful and grandiose Winter Olympics Opening Ceremony unfurls on TV, the company showing all the pomp has an equally elaborate project taking place off…
NBC
Super Bowl Ads Are Sold Out, Many at Record Prices as High as $7 Million
Kickoff for Super Bowl LVI is still days away, but NBC has scored at least one touchdown. NBC has sold out all of its inventory for the Big Game, scheduled to be…
NBC’s China Challenge: Fraught Beijing Olympics Make Tokyo Look Tame
NBC was presented with unprecedented challenges when covering the Tokyo Summer Olympics amid COVID-19 but without spectators in the stands last year. But as The…
Beijing Games Offer NBCU Challenges, ‘Unprecedented Opportunity’
NBCUniversal is about to begin broadcasting the second half of a rare Olympics doubleheader—and, as Variety reports, fatigue has set in. The Winter Games in Beijing…
U.S. Football League’s New Kickoff Will Get Simultaneous Debut on Fox, NBC
Is one football game big enough for two different networks? NBC and Fox both intend to broadcast the (new) inaugural game from the USFL, the latest in a series of…
Lindsey Vonn Offers Olympics Predictions, as She Preps for NBC Gig
With less than two weeks to go before the start of the 2022 Winter Olympics in Beijing, legendary skier Lindsey Vonn has some predictions for the U.S. women’s ski team.…
Sportsbook NFL Ad Buys Down as Legacy Brands Hoard Scatter Units
If it seemed as if something were a bit off during Week 5 of the NFL season, as if some small aspect of the Sunday TV ritual had suddenly been made conspicuous by its…
Prime
NFL Sunday Night Ratings Power Through Weather Delays, PBJs
The NFL’s ratings resurgence appears durable enough to weather just about any setback thrown at it, so much so that a 62-minute rain delay during Sunday’s Bills-Chiefs…
Cowboys’ Gutty Win in L.A. Powers Another NFL Ratings Jump
In eking out a 20-17 win in Los Angeles on a last-second, 56-yard field goal, the Dallas Cowboys not only secured their first win of the season, but they also helped…
NFL TV Ratings Hold Up as Fans Revel in Weird, Wild Opening Week
A few new wrinkles to the NFL’s Week One schedule made an absolute hash of the practice of calculating year-over-year ratings comparisons, but for the most part, the…
NFL Kickoff Game Hits a 6-Year Ratings High With 26 Million Viewers
Given the franchises involved and the serotonin lift provided by a capacity crowd at Raymond James Stadium, Thursday’s night NFL Kickoff broadcast was always going to…
Prime
NFL Ratings Hang On as Ad Units Earn 10% Premium
The NFL’s TV partners managed to power their way through the 2020-21 season more or less unscathed by the coronavirus pandemic, as the league’s successful staging of…
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