Snap, Crackle, Pop: A Cereal Strategy to Help Sports Endure Recession
When the economy starts getting hairy, one of the first things marketing types will tell you is that the only way for brands to power their way through a downturn is to…
NBCUniversal
NBCUniversal to Shut Down Olympic Channel as Sports Migrate to Streaming
A second NBCUniversal sports cable outlet is getting ready to finish its game, Variety reports. NBCUniversal has notified cable and satellite operators that it…
NBC Deal With Pilot Eye-Tracking Startup Draws Viewers, Comcast Backing
NBC’s newest piece of camera equipment doesn’t go inside golfers’ heads, but it gets about as close as you can. Created by startup Headvantage, the miniature lens sits…
Sporticast: English Soccer Cashes American Check, Red Sox Buying Penguins
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the English…
Olympics Draws $1.8 Billion in Revenue, But Comcast Mum on Profit
The long-delayed Tokyo Olympics paid off handsomely for NBCUniversal, as the company booked $1.76 billion in revenue over the course of the 17-day event. That marked a…
Steph Curry’s Unanimous Media Signs Deal With Comcast NBCUniversal
NBA star Stephen Curry and his Unanimous Media production label have signed a sweeping, first-of-its-kind talent deal with Comcast NBCUniversal, Variety reports. The…
Comcast Expects to Make Profit on Tokyo Olympics, Despite Travails
TV ratings have fallen, top athletes have dropped out, and live crowds aren’t around to cheer, but executives at Comcast still believe in the power of broadcasting the…
NBC Scrambles to Compensate Advertisers as Olympics Ratings Tank
Ratings for the long-delayed 2020 Summer Olympics are coming in well shy of NBCUniversal’s original projections, a shortfall that has led the network’s ad sales team to…
NBC Confident Tokyo Olympics Ad Sales Will Top 2020 Bookings
For a subset of industry types and a cadre of obsessive weirdos with their noses pressed to the glass, tallying the advertising dollars and tracking the Nielsen ratings…
Tokyo’s Pandemic Olympics Raises Thorny Moral, Business Issues
Today’s guest columnist is Rick Burton of Syracuse University. As COVID-19 deaths in India approach 400,000 (at least those officially recognized), I have been wondering…
NBCU Says Tokyo Olympics Will Happen, Plans 7,000 Hours of Coverage
Concerns about holding the Tokyo OIympics continue to surface, but at least one participant is ready to go all in on it. NBCUniversal plans to broadcast 7,000 hours of…
WrestleMania Expected to Bring Peacock Record Subscriber Boost
WrestleMania 37 (WM37), taking place this weekend, is the first WWE “pay-per-view” event (at least in name; it’s free for subscribers) to stream exclusively on the new…
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