Snap, Crackle, Pop: A Cereal Strategy to Help Sports Endure Recession
When the economy starts getting hairy, one of the first things marketing types will tell you is that the only way for brands to power their way through a downturn is to…
When the economy starts getting hairy, one of the first things marketing types will tell you is that the only way for brands to power their way through a downturn is to…
A second NBCUniversal sports cable outlet is getting ready to finish its game, Variety reports. NBCUniversal has notified cable and satellite operators that it…
NBC’s newest piece of camera equipment doesn’t go inside golfers’ heads, but it gets about as close as you can. Created by startup Headvantage, the miniature lens sits…
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the English…
The long-delayed Tokyo Olympics paid off handsomely for NBCUniversal, as the company booked $1.76 billion in revenue over the course of the 17-day event. That marked a…
NBA star Stephen Curry and his Unanimous Media production label have signed a sweeping, first-of-its-kind talent deal with Comcast NBCUniversal, Variety reports. The…
TV ratings have fallen, top athletes have dropped out, and live crowds aren’t around to cheer, but executives at Comcast still believe in the power of broadcasting the…
Ratings for the long-delayed 2020 Summer Olympics are coming in well shy of NBCUniversal’s original projections, a shortfall that has led the network’s ad sales team to…
For a subset of industry types and a cadre of obsessive weirdos with their noses pressed to the glass, tallying the advertising dollars and tracking the Nielsen ratings…
Today’s guest columnist is Rick Burton of Syracuse University. As COVID-19 deaths in India approach 400,000 (at least those officially recognized), I have been wondering…
Concerns about holding the Tokyo OIympics continue to surface, but at least one participant is ready to go all in on it. NBCUniversal plans to broadcast 7,000 hours of…
WrestleMania 37 (WM37), taking place this weekend, is the first WWE “pay-per-view” event (at least in name; it’s free for subscribers) to stream exclusively on the new…