NBCUniversal Rolls Out Paris Olympics Campaign to ‘Save the Date’
The Olympics are a big deal for NBCUniversal. The winter and summer games dominate the ratings, the culture and the sports landscape while they are happening. And…
NBCUniversal
Jeff Shell Ousted at NBCUniversal for ‘Inappropriate Relationship’
Jeff Shell has been ousted from his post as CEO of NBCUniversal following a misconduct investigation, which found an “inappropriate relationship” with a woman in the…
AI Startups Headline NBC SportsTech Accelerator’s 2023 Class
The third class of Comcast NBCUniversal’s SportsTech Accelerator, which starts Tuesday, will run twice as long—six months instead of three—and aim to help young…
Snap, Crackle, Pop: A Cereal Strategy to Help Sports Endure Recession
When the economy starts getting hairy, one of the first things marketing types will tell you is that the only way for brands to power their way through a downturn is to…
NBCUniversal to Shut Down Olympic Channel as Sports Migrate to Streaming
A second NBCUniversal sports cable outlet is getting ready to finish its game, Variety reports. NBCUniversal has notified cable and satellite operators that it…
NBC Deal With Pilot Eye-Tracking Startup Draws Viewers, Comcast Backing
NBC’s newest piece of camera equipment doesn’t go inside golfers’ heads, but it gets about as close as you can. Created by startup Headvantage, the miniature lens sits…
Sporticast: English Soccer Cashes American Check, Red Sox Buying Penguins
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the English…
Olympics Draws $1.8 Billion in Revenue, But Comcast Mum on Profit
The long-delayed Tokyo Olympics paid off handsomely for NBCUniversal, as the company booked $1.76 billion in revenue over the course of the 17-day event. That marked a…
Steph Curry’s Unanimous Media Signs Deal With Comcast NBCUniversal
NBA star Stephen Curry and his Unanimous Media production label have signed a sweeping, first-of-its-kind talent deal with Comcast NBCUniversal, Variety reports. The…
Comcast Expects to Make Profit on Tokyo Olympics, Despite Travails
TV ratings have fallen, top athletes have dropped out, and live crowds aren’t around to cheer, but executives at Comcast still believe in the power of broadcasting the…
NBC Scrambles to Compensate Advertisers as Olympics Ratings Tank
Ratings for the long-delayed 2020 Summer Olympics are coming in well shy of NBCUniversal’s original projections, a shortfall that has led the network’s ad sales team to…
NBC Confident Tokyo Olympics Ad Sales Will Top 2020 Bookings
For a subset of industry types and a cadre of obsessive weirdos with their noses pressed to the glass, tallying the advertising dollars and tracking the Nielsen ratings…
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