The NCAA’s Congressional Lobbying Expenditures Hold Steady
Despite accumulating D.C.-based threats to its core business model, the NCAA does not appear to have increased its investment in Washington lobbying. In its quarterly…
NCAA
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Learfield Signs Movie Theater Ad Company for College Scoreboard Content
Learfield IMG College, one of college sports’ biggest multimedia rights holders, has partnered with ScreenVision Sports, a division of cinema advertising company…
Exclusive
Florida State Adds INFLCR to Teamworks Extension as Athlete Pay Law Looms
One of the Sunshine State’s biggest schools is preparing for name, image and likeness legislation to go into effect on July 1. Florida State has signed an athletic…
New Methodology Pegs Stanford as Top All-Around Sports Program
Sportico is proud to partner with The Harvard Sports Analysis Collective, a student-run organization dedicated to the quantitative analysis of sports strategy and…
Side Hustles: How NCAA Coaches Like Harbaugh, Saban Pad Their Pay
In 2019, Michigan head football coach Jim Harbaugh donned his hallmark chino pants and asked an actor pretending to be an earnest equipment apprentice, “Do you think you…
Sean Miller’s Firing Caps Off Unique Oil-and-Gas Longevity Bonus
Sean Miller’s firing from the University of Arizona will cap the well on one of the most unique coaching contracts in all of college basketball. Miller’s employment…
Miley Cyrus Final Four Concert Shines Spotlight on NIL Opportunity
Miley Cyrus’ performance in between games at the 2021 Men’s Final Four was cited by NIL proponents as the most recent example of the glaring disparity between the NCAA’s…
Baylor’s Title Win Caps a Mad Month of NCAA Tournament Business
Baylor smothered Gonzaga 86-70 on Monday night en route to winning its first men’s basketball national championship. The game also marked the conclusion of a tumultuous…
Gonzaga-Baylor Ticket Sales Lag as Fans Stay Local: March Madness Daily
Gonzaga will play for its first-ever national title on Monday night, but the allure of potentially witnessing history apparently isn’t enough to entice Zags fans to make…
March Madness Daily: The NCAA’s Undervalued Women’s TV Rights
Last week the NCAA released never-before-public data that shed light on an increasingly disconcerting matter: the inequality between the men’s and women’s basketball…
NCAA’s Weighty Gender Inequities Hurt College Sports’ Bottom Line
Today’s guest columnist is Amy Huchthausen, commissioner of the America East Conference. Shock. Outrage. Indignation. Those were just some of the reactions to the stark…
March Madness Daily: The Pac-12’s Surprise $38.7 Million Payday
The Pac-12 squeaked five teams into this year’s NCAA tournament, its highest total since qualifying a record seven in 2016. The run that the 2021 quintet went on has…
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