New Balance Signs Shohei Ohtani as Latest Ambassador
New Balance has a new addition to the family, WWD reports: two-time Major League Baseball All-Star and 2021 American League MVP Shohei Ohtani. The only player to…
New Balance
Coco Gauff Signs Multiyear Extension with New Balance
New Balance has extended its partnership with tennis star Coco Gauff, per Footwear News. The Boston-based athletic brand announced it has entered into a long-term…
New Balance Expands in Boston With Innovative Multisport Facility
New Balance has expanded its footprint in Boston with an innovative multisport facility. As Footwear News reports, the athletic giant unveiled The Track at New Balance…
New Balance Reveals Klutch Sports Founder Rich Paul’s Collaborative Shoes, Apparel
Not long after the shoes leaked on social media, New Balance has revealed the release info for its collaborative collection with famed Klutch Sports Group founder and…
Harvard Grad Thomas Eyes One More Shot at Gold to Round Out Portfolio
Gabby Thomas is an unabashed overachiever. A star student since she was a teenager, she graduated from Harvard in 2019 with a degree in microbiology and public health…
Exclusive
Barstool, New Balance Execs Join Gaming Platform Advisory Board
Rival, a platform that provides gaming solutions to leagues and teams worldwide, has formed a new advisory board of executives from across sports, tech and banking. The…
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