Serena Williams to Advise European NFT Platform Sorare
Tennis legend Serena Williams has joined European NFT company Sorare as an advisor to its board of directors. Williams will provide guidance on topics including athlete…
NFT
$100K for a Character in a Virtual Basketball Game That Can’t Be Played Yet? Sold.
As gaming industry veteran and crypto convert Marcus Bläsche tracked last year’s blockchain boom, he could see three distinct trends, as well as an opportunity. There…
Malcolm Jenkins Joins Blockchain Craze With Meek Mill-Inspired NFT
There’s no telling how long the craze surrounding NFTs will last, but three-time Pro Bowler Malcolm Jenkins isn’t letting the moment pass. The New Orleans Saints safety…
Exclusive
NFT Bull, Win Stake: PBR Deal Offers Livestock Ownership for Fans
NFT makers, looking to keep their products relevant, are now offering real-life ownership of livestock and redefining the term “bull market”. Professional Bull Riders…
New Age Entertainment: Boosting Fan Inclusion in the Sports Industry
Today’s guest columnist is Spencer Dinwiddie, CEO and co-founder of Calaxy and a guard on the NBA’s Washington Wizards. Since the early 1980s, a small group of just over…
If Done Right, NFTs Offer Brands an Invaluable Tool to Reach Fans
Today’s guest columnist is Santiago Jaramillo, chief product officer at GameOn Entertainment Technologies. At times over the past six months, it’s felt like people have…
Digital Horse Racing Platform Raises $20 Million, Adds Crypto Stud Fees
With more than $30 million in sales of digital racehorses in the books, Zed Run parent company Virtually Human Studio has raised $20 million to continue sprinting into…
NBA Top Shot Moments in Free Fall, But NFTs Far From Dead
NBA Top Shot achieved mainstream recognition in the second half of Q1 2021 (see: CBS Sunday Morning segment), helping to drive parent company Dapper Labs’ valuation up…
Exclusive
Club Necaxa Lands $1.5 Million Blockchain Ownership Sale
Club Necaxa has sold 1% of the Mexican soccer team for $1.5 million, using NFT technology. Necaxa co-owner Al Tylis said the winning bid came from North America, and was…
Liga MX Ownership Auction Leaves OpenSea for Best and Final NFT Bids
More than 400 people from at least 11 countries have registered their interest in purchasing an NFT from Necaxa that comes with 1% ownership of the Liga MX club…
Club Necaxa Offering 1% Ownership Stake in June NFT Auction
Weeks after selling roughly half of the Liga MX franchise, Club Necaxa’s owners are now offering 1% of the team via a unique NFT auction this month. The…
Fanatics Launches NFT Firm Candy Digital With Novogratz, Vaynerchuk
Months after they exploded in popularity, sports NFTs remain dominated by NBA Top Shot and a handful of one-off projects from various teams, athletes or media companies…
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