New Age Entertainment: Boosting Fan Inclusion in the Sports Industry
Today’s guest columnist is Spencer Dinwiddie, CEO and co-founder of Calaxy and a guard on the NBA’s Washington Wizards. Since the early 1980s, a small group of just over…
NFT
If Done Right, NFTs Offer Brands an Invaluable Tool to Reach Fans
Today’s guest columnist is Santiago Jaramillo, chief product officer at GameOn Entertainment Technologies. At times over the past six months, it’s felt like people have…
Digital Horse Racing Platform Raises $20 Million, Adds Crypto Stud Fees
With more than $30 million in sales of digital racehorses in the books, Zed Run parent company Virtually Human Studio has raised…
NBA Top Shot Moments in Free Fall, But NFTs Far From Dead
NBA Top Shot achieved mainstream recognition in the second half of Q1 2021 (see: CBS Sunday Morning segment), helping to drive parent company Dapper Labs’ valuation up…
Exclusive
Club Necaxa Lands $1.5 Million Blockchain Ownership Sale
Club Necaxa has sold 1% of the Mexican soccer team for $1.5 million, using NFT technology. Necaxa co-owner Al Tylis said the winning bid came from North America…
Liga MX Ownership Auction Leaves OpenSea for Best and Final NFT Bids
More than 400 people from at least 11 countries have registered their interest in purchasing an NFT from Necaxa that comes with 1% ownership of the Liga MX…
Club Necaxa Offering 1% Ownership Stake in June NFT Auction
Weeks after selling roughly half of the Liga MX franchise, Club Necaxa’s owners are now offering 1% of the team via a unique NFT auction this…
Fanatics Launches NFT Firm Candy Digital With Novogratz, Vaynerchuk
Months after they exploded in popularity, sports NFTs remain dominated by NBA Top Shot and a handful of one-off projects from various teams, athletes or media companies…
Preakness NFT Auction Nears as Digital Horses Avoid Doping Taint
Fallout from the Medina Spirit doping dispute has brought additional attention, if not positive, to the messiness of the physical horse racing industry ahead…
Exclusive
NFT Boom Leaves a Crypto or Cash Conundrum for Teams and Athletes
NFL star Rob Gronkowski receives a text every couple of days from the founders of Medium Rare, his partners on an NFT project that earned the equivalent of $1.8 million…
Exclusive
Rapinoe, Bird, Olympians Lead Wasserman Female NFT Release
USWNT star Megan Rapinoe, WNBA veteran Sue Bird and a group of at least five other elite female athletes are joining the non-fungible token (NFT) craze. Each athlete…
Warriors’ NFT Launch Aims to Stay Ahead of Other Pro Teams
If NFTs represent a new gold rush for sports brands, it only makes sense that the Golden State Warriors would stake their claim. The team launched a series of…
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