PointsBet-NHL Deal May Inspire More Equity-Linked Sponsorships
Last month, Sportico reported the National Hockey League agreed to a partnership with PointsBet that made the Australian gaming company an official sports betting…
NHL
Disney’s $2 Billion NHL Deal to Boost ESPN+
The Walt Disney Co. and the NHL on Wednesday confirmed that they’ve come to terms on a long-term pact that will bring pro hockey back to ESPN while amplifying the value…
NHL Poised to Bring Stanley Cup Final to ESPN While NBC Seeks Rights Renewal
Gary Bettman’s plan to deal in a second network for a piece of the NHL’s media rights package is about to come to fruition, as the league is closing in on a formal…
Islanders, XL Fleet Team Up on Electrical Charging Stations at UBS Arena
The electricity around the New York Islanders’ new UBS Arena at Belmont Park, set to open next season, is palpable—and will apparently extend to the parking lot. The…
Leave of Rangers’ Star Panarin After Russian Allegations Tries NHL’s Reach
New York Rangers star left wing Artemi Panarin has taken leave in the aftermath of an accusation he physically assaulted an 18-year-old woman in Latvia in December 2011…
NHL Loses One Million Lake Tahoe Viewers Due to Bad Ice and 8-Hour Delay
Intense sunshine and deteriorating ice conditions effectively robbed the NHL of some one million TV impressions, as Saturday’s outdoor game in Lake Tahoe couldn’t hold…
Seven-Game Blues-Coyotes Series the Latest in NHL’s COVID Season on the Fly
During the craziness of this coronavirus-driven National Hockey League season, the Arizona Coyotes and St. Louis Blues just finished a strange seven-game, home-and-home…
Amazon’s March Into Sports Continues with NHL AWS Data Deal
Amazon Web Services and the NHL announced a deal Wednesday that will give the league access to AWS’ cloud hosting and data analysis…
NHL Takes Equity in PointsBet as Part of Betting Partnership
The National Hockey League is taking equity in PointsBet, part of a wider deal that will make the gambling operator an official betting partner of the league. Under the…
NHL Making Adjustments As Eight Teams Are Stung By COVID
The coronavirus has caused a February full of upheaval for the National Hockey League, and there are still three weeks left in the month. In the past 10 days alone, six…
Exclusive
Islanders Leverage Prime Real Estate With Sponsorship Deal
As the New York Islanders approach the opening of the $955 million UBS Arena at Belmont Park next fall in time for the 2021-22 season, the National Hockey League club is…
San Jose Sharks Approved To Return Home To SAP Center on Feb. 13
The San Jose Sharks can return to the SAP Center to play the remaining 26 games of their home schedule, the club was told by officials of Santa Clara County…
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