Nielsen, Amazon Strike Three-Year Pact to Measure ‘Thursday Night Football’
The NFL’s Thursday Night Football may be moving to Amazon, but it’s going to be measured as if it were still playing on traditional TV. Nielsen and Amazon have…
The NFL’s Thursday Night Football may be moving to Amazon, but it’s going to be measured as if it were still playing on traditional TV. Nielsen and Amazon have…
Media-measurement mainstay Nielsen said it had agreed to be acquired by a private-equity group for $16 billion after holding out for a higher price than a previous bid…
Few industries have been immune to the effects of the global pandemic, but the impact has been particularly significant for global sports. While the return of fans at…
Nielsen Sports believes the data used to evaluate and sell sponsorships could be useful to those making a different kind of sales pitch: college coaches on the…
Nielsen on Friday scrambled to placate network executives who‘d been bushwhacked by the company‘s decision to delay a long-awaited fall ratings upgrade, but ad sales…