Measurement Giant Nielsen Sold to Private-Equity Group for $16 Billion
Media-measurement mainstay Nielsen said it had agreed to be acquired by a private-equity group for $16 billion after holding out for a higher price than a previous bid…
Media-measurement mainstay Nielsen said it had agreed to be acquired by a private-equity group for $16 billion after holding out for a higher price than a previous bid…
Few industries have been immune to the effects of the global pandemic, but the impact has been particularly significant for global sports. While the return of fans at…
Nielsen Sports believes the data used to evaluate and sell sponsorships could be useful to those making a different kind of sales pitch: college coaches on the…
Nielsen on Friday scrambled to placate network executives who‘d been bushwhacked by the company‘s decision to delay a long-awaited fall ratings upgrade, but ad sales…