Measurement Giant Nielsen Sold to Private-Equity Group for $16 Billion
Media-measurement mainstay Nielsen said it had agreed to be acquired by a private-equity group for $16 billion after holding out for a higher price than a previous bid…
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Fan Demand Drives the Change in Sports Media Consumption
Few industries have been immune to the effects of the global pandemic, but the impact has been particularly significant for global sports. While the return of fans at…
Duke Taps Nielsen Data to Bolster Recruiting Pitches in NIL Era
Nielsen Sports believes the data used to evaluate and sell sponsorships could be useful to those making a different kind of sales pitch: college coaches on the…
Ratings Gaffe Has Network Execs Dreaming of a Post-Nielsen Future
Nielsen on Friday scrambled to placate network executives who‘d been bushwhacked by the company‘s decision to delay a long-awaited fall ratings upgrade, but ad sales…
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