Trevor Lawrence, the former Clemson football star and presumptive No. 1 pick in the upcoming NFL draft, is signing with Adidas, according to multiple people familiar…
Nike announced on Wednesday that the company has suspended its endorsement deal with Houston Texans’ quarterback Deshaun Watson. “We are deeply concerned by the…
A federal judge has swooped in to stop Lil Nas X’s limited edition satanic-themed Air Max 97 shoes from being sold, according to The Hollywood Reporter. Earlier this…
Lil Nas X is dancing with the devil (both literally and figuratively) after the release of his fiery “Montero (Call Me By Your Name)” music video and limited edition…
The National Football League is partnering with Amazon to bring thousands of officially licensed products to the retail giant, a move that could transform the…
The first LeBron James-branded Nike college sports apparel agreement is heavy on promotion and marketing, a novel advantage for the Football Championship Subdivision…
UCLA’s new Nike deal will pay the university less than half of what the school was owed per year under its prior agreement with Under Armour, further evidence of a wider…
UCLA has signed a new six-year apparel deal with Nike and its Jordan Brand, a replacement to its Under Armour contract that is now the subject of a wider legal…
After changing the game of basketball from beyond the arc and taking his talents from Nike to Under Armour in 2013, Stephen Curry is getting his own brand with the…
In a ruling that reignites the possibility of Cristiano Ronaldo facing public trial for allegedly assaulting Kathryn Mayorga in a Las Vegas penthouse suite 11 years ago…
The COVID-19 pandemic has exacerbated the widely held notion that retail is dying. But BMO Capital Markets senior retail and e-commerce analyst Simeon Siegel argues the…
Nike and Australian soccer’s governing body, Football Federation Australia, unveiled its national team’s new 2020 kit on Thursday, and the world took notice, but…
