Fanatics Deepens Nike Ties in Three-Way Deal With Tokyo Giants
Fanatics and Nike have signed a new partnership with Japan’s Tokyo Giants, also known as the Yomiuri Giants, the first individual pro team to sign onto the new three-way…
Nike
Adidas, Puma Among Brands Flipping CEOs as Post-COVID Trends Shift
CEO shifts have become common in the last year, but the athletic retail sector is seeing more shuffles than usual, according to Footwear News. Adidas, Puma, Foot…
Nets Suspend ‘Unfit’ Irving at Least 5 Games as Options Dwindle
The Nets have suspended Kyrie Irving for at least five games, calling the point guard “currently unfit to be associated with the Brooklyn Nets” after he repeatedly…
MLB Sponsor Revenue Hits $1.2B Ahead of Jersey Patch Boom
Major League Baseball and its 30 teams generated an estimated $1.19 billion in sponsorship revenue during the 2022 season, according to consultancy IEG and its…
Nike Beats Estimates While Shares Fall on Freight and Logistics Costs
Shares for Nike Inc. were down 5% in after-market trading on Thursday after the athletic giant reported a 22% decrease in net income of $1.5 billion in the first fiscal…
Nike Reveals the Next Signature Sneaker for NBA Icon LeBron James
LeBron James is taking his signature performance shoe line to new heights with his latest: the Nike LeBron 20, which celebrates both his 20th year with the athletic…
Nike Sponsoring 48 Players at U.S. Open, the Most of Any Brand
When 19-year-old Roger Federer upset seven-time champion Pete Sampras at Wimbledon in their first and only meeting in 2001, both players sported the iconic swoosh logo…
Serena Williams Will Keep Breaking Barriers With Nike Long After She Steps Off Court
While the 2022 US Open could be the last time Serena Williams hits the court in a Grand Slam, her impact on the sport is far from over, according to Footwear…
Why Nike Is Closing Offices Around the World Next Week
Nike is again closing its global offices next week to encourage employee well-being, a move the company first announced in May, according to Footwear News. “If…
Serena Williams Announces Plans to Retire With $450 Million in Career Earnings
Tennis icon Serena Williams announced her plans to retire from tennis in a cover story she wrote for Vogue, which published online Tuesday morning. Williams cited the…
UCLA ‘Lost’ $99.2M in Under Armour Fight as Big Ten Offers Cushion
UCLA lost about $99.2 million in contract dollars as a result of its prolonged fight with Under Armour and its subsequent Nike deal, but the school can reduce that loss…
Nike to Release Diversity Recruitment and Promotion Rates by 2024
Nike has taken another step in its ongoing commitments to diversify its talent, Footwear News reports. The giant has committed to release data pertaining to…
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