A group of college sports entrepreneurs is launching a new company aimed at helping brands and boosters connect with college athletes on marketing deals. Called Student…
WASHINGTON—A House subcommittee on consumer protection and commerce Thursday held the first Congressional hearing on name, image and likeness since June. Much has…
Through the first month of the season, several of star college football players who inked high-profile name, image and likeness deals have under-delivered—at least on…
A group of prominent University of Oregon alumni, led by Nike co-founder Phil Knight, are joining forces to help athletes score more off the field by allowing them to…
In a memorandum to National Labor Relations Board regional directors and other agency officials on Wednesday, NLRB general counsel Jennifer Abruzzo announced her view…
Following the national rallying cry over college athlete financial rights reform, a number of name, image and likeness entrepreneurs have sought to demonstrate that they
Take it from a professor: Ironical is a word you can’t spell without N-I-L. In what is believed to be a first in the ever-evolving world of college athlete endorsement…
As athletes embrace their roles as content creators and influencers, Curastory hopes to help them monetize their video output. Tuesday, the adtech startup announced a
Marketing and licensing agency The Brandr Group has tapped Altius Sports Partners as its official education provider for college athletes on an NIL hot topic: group…
Today’s guest columnist is Professor Rick Burton of Syracuse University. Imagine assigning your name, image and likeness rights (NIL) to someone for just a T-shirt. Hard…
MarketPryce, a marketplace that connects brands and athletes, has raised a $3 million seed round as competition grows to meet new NIL…
Seventeen years after skipping NCAA amateurism rules to pursue a career in the NBA, 35-year-old J.R. Smith is now a freshman athlete at North Carolina A&T. As reported…
