Congressional Push for NCAA NIL and Employment Faces Long Road
In what’s become an annual ritual, members of Congress are proposing new legislation that would alter the NIL marketplace, adjust how antitrust law governs the NCAA and…
NIL
Opinion
Women’s College Sports Are Breaking Records. Do NIL Collectives Care?
Today’s guest columnist is Seattle attorney Julie Sommer. The wildly popular University of Nebraska women’s volleyball team, which regularly sells out its home…
Opinion
NCAA Sports in 2023 School Year Marked by Milestones, Movement and Money
Happy Wednesday, SporticoU readers. Welcome to the end of the academic year. Whether you’re studying for final exams, grading them or preparing to celebrate the…
Sports Industry Hooked by Supreme Court Fishing Case
The Supreme Court on Monday agreed to hear a case that could impact how the Federal Trade Commission, the Federal Communications Commission, the Food and Drug…
NCAA Tries to Block Class Certification in Lawsuit Over NIL, TV Money
Last Friday, attorneys for the NCAA and the Power Five conferences filed a 50-page brief opposing a motion for class certification in In Re College Athlete NIL…
Masters Star Sam Bennett Builds NIL War Chest Before Turning Pro
At one point during this year’s Masters, Sam Bennett, the Texas A&M senior with a sad backstory and a motivational tattoo, was in position to win over $1 million, which…
Cavinder Twins Partner With Jake Paul’s Betr as Post-NIL Path Crystallizes
Last week, Haley and Hanna Cavinder said goodbye to college basketball, opting out of a fifth year of NCAA play after amassing millions of followers on social media and…
Opinion
How the Horizon League Is Responding to the NCAA’s Recommendations
Today’s guest author is Julie Roe Lach, the commissioner of the Horizon League. When the NCAA approved a new constitution and created the Transformation Committee…
March Madness 2023: Angel Reese Hits 1 Million Instagram Followers
LSU star Angel Reese got the last laugh Sunday afternoon, holding the NCAA women’s college basketball trophy after defeating Caitlin Clark and the Iowa Hawkeyes. She may…
Congress’ NIL Hearing Sounds Call for Action With Few Specifics
The House Innovation, Data, and Commerce Subcommittee’s “Taking the Buzzer Beater to the Bank: Protecting College Athletes’ NIL Dealmaking Rights” hearing on Wednesday…
March Madness 2023: Women Stars Lead Men in Social Media Following
There are three players with more than 20,000 Instagram followers from this year’s men’s Final Four teams combined. There are six such players on the South Carolina…
NIL in Congress: What to Expect in House Hearing on ‘Dealmaking’
NIL has come a long way since Ed O’Bannon sued the NCAA over the unauthorized and uncompensated use of players’ identities in video games. Another turning point…
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