Texas, Oklahoma Will Officially Join the SEC—But When?

It is now just a matter of time before the SEC becomes the richest and most powerful conference in college sports. Regents at the Universities of Texas and Oklahoma…

• By
  Eben Novy-Williams
• College Sports
• Jul 30, 2021 12:39 pm

Texas, Oklahoma SEC Move Would Concentrate College Sports Wealth

A tectonic shift of money and power may be underway in college sports. Big 12 powers Texas and Oklahoma, two of the richest and most popular athletic departments in the…

• By
  Eben Novy-Williams, Lev Akabas
• College Sports
• Jul 22, 2021 1:07 pm

Oklahoma Sooners the Latest to Sign Broad 10-Year Fanatics Pact

Fanatics has inked a 10-year deal to become the primary apparel and headwear partner of the University of Oklahoma, the fifth top-tier athletic department that it has…

• By
  Eben Novy-Williams
• College Sports
• Mar 18, 2021 8:15 am

Fox Sports Southwest to Keep PPV Buy Revenue, But OU Clearly Benefiting from Unique Broadcast Arrangement

When the University of Oklahoma (OU) takes the field tomorrow night against Missouri State, the only way for Sooners fans to see the game will be to tune into…

• By
  JohnWallStreet
• College Sports
• Sep 11, 2020 2:55 am