NBA Joins Gamification Wave, Fanning the Flames of Loyal Followers
When Hope Tannenbaum joined the NBA in 2020, the idea of the league launching a fan rewards program was just that—an idea. Tannenbaum had previously worked with…
When Hope Tannenbaum joined the NBA in 2020, the idea of the league launching a fan rewards program was just that—an idea. Tannenbaum had previously worked with…