PAC-12 Wants Its Athletes to Monetize Their Game Highlights
As college athletes and institutions find creative avenues to monetize player NIL rights, the Pac-12 is giving its students new ways to leverage their game…
Pac-12
All Messed Up and Nowhere to Go: Why the Pac-12 Will Survive Its Brexit Moment
On Thursday morning, British Prime Minister Boris Johnson announced that he was walking off the job, or shall be, just as soon as the Conservative Party has selected a…
Big Ten’s USC-UCLA Coup Sweetens Pot for New TV Rights
In filching UCLA and USC from the Pac-12, the Big Ten Conference has detonated an aerosol bomb in the heart of the Power Five superstructure, an act of gleeful…
USC, UCLA Big Ten Move Creates Super Conference Rival to SEC
The SEC’s reign as the lone ‘Super Conference,’ in college athletics may be over before it even began. Pac-12 powerhouses USC and UCLA, longtime conference…
NCAA, Pac-12 Accused of Athlete Labor Violations in New Filing
The National College Players Association has filed unfair labor practice charges against the NCAA, Pac-12 Conference, UCLA and USC, claiming that the schools and…
Sporticast: New Pac-12 Commissioner Discusses Wild First 100 Days
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams chat with Pac-12 Conference commissioner George Kliavkoff about the rapidly changing world…
Exclusive
Playfly Sports Expands Relationship With Pac-12 Networks in Timely Multi-Year Deal
Playfly Sports has struck a multi-year deal with Pac-12 Networks, extending and expanding its relationship with the conference to become the exclusive third-party seller…
UCLA to Pay HBCUs Over $500K, But ‘Guarantee Games’ May Dwindle
UCLA athletic director Martin Jarmond is reaching back to his roots, scheduling the Bruins football team to play two historically black universities in the next two…
Prime
Big Ten, ACC, Pac-12 Align as Alston Antitrust Warning Looms
The ACC, Big Ten and Pac-12 formally announced an alliance Tuesday, just weeks after Texas and Oklahoma revealed plans to join the SEC and make it the richest and most…
MGM’s Kliavkoff Named Pac-12 Commissioner With Media Test on Horizon
The Pac-12 Conference’s next commissioner will be MGM Resorts executive George Kliavkoff, a college sports newcomer who will be tasked with growing league revenue…
Pac-12 Adds New ‘Official Sponsors’ in Strategy Shift as Football Kicks Off
When the Pac-12’s seven-game football season kicks off on Saturday, Nov. 7, some new signage will accompany the teams finally taking the field. That’s because, within a…
Exclusive
Texas Tech Red Raiders Borrow Over $1 Million From University System
As college football sputters its way through this unusual 2020 season, schools are confronting heavy revenue shortfalls. Athletic departments across the country are…
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