Fubo Gaming Joins With Cavs for Head Start on Ohio Betting Market
As Fubo Gaming prepares to launch its sportsbook entrant later this year, the company has signed a multi-year sponsorship deal with the Cleveland Cavaliers, looking to…
partnerships
NFL, Verizon Sign 10-Year Extension on Tech-Focused Partnership
The NFL has extended one of its most lucrative partnerships, inking a 10-year deal with Verizon. The previous deal, which spanned sponsorship, mobile streaming and…
Coach Sanders Joins Nick Saban in Aflac Campaign to Spotlight HBCUs
A new face will appear alongside Nick Saban in his Aflac commercials. Former MLB and NFL star Deion Sanders will join the Alabama football coach in the insurance company…
Drone Racing League Deepens U.S. Air Force Ties With Sims and Skins
The Drone Racing League has announced a renewal and expansion of their partnership with the United States Air Force. In the four previous years the two organizations had…
Exclusive
Legends Global Partnerships Adds Industry Vet Chris Foy
Legends Global Partnerships has announced Chris Foy will join its team in a newly created executive vice president role. Foy will be tasked with Legends’ global…
Exclusive
Dick’s Sporting Goods Joins Harvard’s Amaker to Boost Coaches’ Group
Dick’s Sporting Goods has announced a partnership with Black Coaches United (BCU), a group of minority basketball coaches advocating for increased opportunities in and…
Clorox Partners With Four NBA Franchises to Clean Arenas
With COVID-19 vaccines rolling out and the sports world slowly beginning to open up, Clorox has announced partnerships with four NBA teams, and their arenas, in hopes of…
Comcast Business to Sponsor PGA Tour Top 10 Leaderboard
The PGA Tour has announced a multi-year partnership with Comcast Business to sponsor the Tour Top 10 rankings, starting with the current 2020-2021 PGA Tour season. The…
Exclusive
WWE Signs DraftKings as Gaming Partner Ahead of WrestleMania 37
DraftKings will become the official gaming partner of the WWE, just weeks before the entertainment company’s marquee event, WrestleMania, takes place on April 10 and 11…
AWS Becomes Official Cloud Provider for the PGA Tour
The PGA Tour has selected Amazon Web Services (AWS) as its official cloud provider, using AWS machine learning, storage, computing, analytics, database and media…
UBS Reaches HBCUs With SIAC Conference Financial Literacy Program
UBS and the Southern Intercollegiate Athletic Conference (SIAC) have announced a partnership to invest in the league’s 14 schools, 13 of which are historically black…
Exclusive
Professional Fighters League Announces Deal With CarParts.com
After establishing partnerships with Geico, the Marines and Flagship Solutions/IBM, the Professional Fighters League (PFL) has announced a deal with CarParts.com, its…
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