Georgia Tech Doubles Down on Innovation Amid $10 Million COVID Deficit
2020 gave college athletic departments just a taste of the financial hit COVID-19 would bring, as financial reports from the 2019-20 fiscal year that ended in June only…
partnerships
Drone Racing League Signs DraftKings Deal as Betting Takes Flight
Three months after landing a five-year deal with Genius Sports to assist in getting approved for legal gambling in regulated territories around the world, the Drone…
Exclusive
Learfield IMG College Deal Draws Healthcare Into Sponsorship Field
Physical and occupational therapy network Confluent Health has entered into a multi-year, multi-school agreement with Learfield IMG College, one of the largest players…
Gillette Joins HBCU Esports Alliance for EA Madden Tournament
Come February 2021, HBCU students across 31 different schools will get the chance to take their Madden talents to the gaming gridiron and compete for a chance to win…
Packers, Bucks and Brewers Partner with Microsoft to Form Impact Investment Program
In a first-time collaboration among Wisconsin’s three major pro sports teams, the Green Bay Packers, the Milwaukee Bucks and the Milwaukee Brewers have teamed up with…
Drone Racing League Inks Multiyear Deal with T-Mobile to Build 5G Drones
The Drone Racing League has struck another partnership, this time with T-Mobile. The multiyear agreement includes an investment from the mobile telecom company into the…
Sinclair, Bally’s Place Big Bets on Each Other
The New York Post reported Wednesday evening that Sinclair Broadcast Group (SBGI) sold the 10-year naming rights to 21 of the regional sports networks it acquired from…
Exclusive
WynnBET Joins NASCAR to Stake Early Virginia Claim
WynnBET and NASCAR have agreed to a multi-pronged partnership as Wynn Resorts seeks to differentiate itself in Virginia, where mobile sports betting will soon be…
Drone Racing League Joins with Genius Sports in Bid for Gaming Approval
After kicking off its season last Wednesday, the Drone Racing League has struck a five-year partnership with Genius Sports as a first step in getting approved for…
Michelle Wie West Joins Steph Curry as Owner and Investor in Beverage Brand OXIGEN
LPGA golfer Michelle Wie West is the newest investor, co-owner and global face of OXIGEN, a pH-balanced water made with electrolytes and added oxygen. The U.S. Women’s…
Tom Brady’s Business Empire Expands With IMG, Fanatics Partnerships
Tom Brady, now settled with the Tampa Bay Buccaneers, has inked a pair of deals that will expand both his health and wellness brand, and the array of autographs and…
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