Chiefs-Bills Leaves NFL Fans Wanting to Toss Out Overtime Rules: Data Viz
“Oh my gosh, this is the most perfect quarterback play to finish a fourth quarter, like, maybe ever!” declared color commentator Tony Romo after watching Bills signal…
Patrick Mahomes
NFL’s Playoffs Fever Spikes as Championship Sunday Ads Hit $2.5 Million
As much as it seems unlikely that anyone will figure out a way to top Sunday night’s tachycardia-inducing Bills-Chiefs showdown, the enthusiasm generated by the…
State Farm Backs Rodgers Amid Vaccine Storm as Ads Lean on Mahomes
At least one major sponsor has decided to stand by unvaccinated Packers quarterback Aaron Rodgers. State Farm issued a statement Monday reaffirming its allegiance to the…
McKinsey Analysis: Despite Slump, Sports NFTs Aren’t Going Away
Today’s guest columnists are Dan Singer and Ben Vonwiller of McKinsey & Company. The NFT skeptics are running a victory lap: Weekly sales of sports NFTs peaked at $138…
Exclusive
Brady Sets Record Atop NFL Merch Sales, Mahomes Close Behind
In this year’s Super Bowl, Tom Brady and Patrick Mahomes went head to head, with the Buccaneers’ signal caller coming out on top. And after alternating in the top two…
Patrick Mahomes’ NFT Art Hauls in $3.7 Million
Patrick Mahomes got a bit of crypto-revenge for Super Bowl LV this week, as the Kansas City star’s debut collection of non-fungible tokens (NFTs) sold for $3.7 million…
Prescott’s Record-Bonus Contract Will Nearly Match Mahomes After Taxes
As reported by ESPN’s Adam Schefter and other media, the Dallas Cowboys and quarterback Dak Prescott have agreed to a four-year, $160 million contract. The deal…
Mahomes Takes One on the Chin but Remains the Face of NFL’s Marketing Future
Here’s one way to spin it: Patrick Mahomes just got a lot more relatable. Mahomes made football look easy during his first three years as a starter, becoming the…
Mahomes Cites Other Sports Legends as He Stakes Claim to NFL’s Future
No matter what happens in Sunday’s Super Bowl 55, the National Football League is aware the future rests in the hands of Kansas City’s quarterback Patrick Mahomes rather…
Mahomes Statistically on Pace to Usurp Brady’s GOAT Legacy: Data Viz
The 2021 Super Bowl is like if LeBron James got to face Michael Jordan in an NBA Finals. The 43-year-old Tom Brady of the Tampa Bay Buccaneers and the 25-year-old…
Brady to Host Mahomes in Super Bowl First as Tampa Caps Banner Sports Year
In this season plagued by the coronavirus, the National Football League couldn’t have scripted its ultimate game any better. Tom Brady leaves New England and signs a…
NFL Kickoff Game Ratings Tumble as LeBron, Serena Steal Share
A 24-point fourth-quarter lead and a host of other high-impact sports options on the dial conspired to put a dent in the ratings for the first NFL broadcast of the…
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