NFL Remains Sponsorship Champ With $1.9B During 2022 Season
U.S. sports leagues and teams have recently embraced new sponsorship categories, like cryptocurrency, and auctioned off the real estate on their jerseys, where the…
Pepsi
Super Bowl Halftime: Football’s Pepsi-Fueled 12 Minute Economy
Thirty years ago last month, the Super Bowl halftime show changed forever. In Minneapolis’ Metrodome, a pair of Olympic ice skaters in multicolored outerwear welcomed 80…
Pepsi, AB InBev Turn to FanAI to Measure Sports Sponsorship Value
FanAI, a platform pioneering attribution within the sports marketing and sponsorship business, recently closed a $3 million Series A extension (the company announced an…
Pepsi to Cut Super Bowl Ads for Soda to Focus on Halftime Show
Pepsi won’t sit out the Super Bowl, but some of its commercials will. The beverage giant, one of the biggest and most reliable sponsors of the annual football…
CBS’s Super Bowl Wait-and-See Ad Approach to be Tested in Tampa
As much as it’s not difficult to understand why Adland types get so worked up about Super Bowl units—aside from being the one day of the year in which people actually…
Redskins Say They’ll Review Team’s Nickname; Indians Follow
The NFL’s Washington Redskins announced on Friday that it will review the team nickname after sponsors including Nike, FedEx and PepsiCo. threatened to end their…
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