PGA Tour and Greg Norman’s LIV Golf Speed Towards Legal Collision Course
On Tuesday, the PGA Tour denied the requests of members who sought to play in the LIV Golf’s London event on June 9-11. The move is the latest in an ongoing saga pitting…
PGA Tour
Golf League Pitches PGA Players in Bid to Beat Norman Tour
If you thought Greg Norman’s LIV Golf operation was the only new series of tournaments in which 12 teams of four would compete in 54-hole Ryder Cup style matches for…
Tiger Preps for PGA Championship as Mickelson LIV Deal Takes Shape
A lot happened in golf over the last seven days, but the flurry of headlines produced little clarity. On Tuesday, the PGA of America released the list of players who’d…
PGA Tour Grabs Equity in Augmented Reality Startup as Field Heats Up
The PGA Tour is taking equity in augmented reality startup Quintar as part of its ongoing effort to turn putting greens into green screens in order to make watching…
Steady Scheffler Wins Masters as Marketers Pine for Tiger’s TV Draw
The chokehold Scottie Scheffler has had on professional golf for the last three months snuffed out most of the drama from this year’s Masters—in terms of viewing…
Greg Norman’s Golf Tour May Tee Up Courtroom Match Play With PGA
When Greg Norman LIV Golf Investments—finally—announced its long-rumored LIV Invitational Series, a circuit of eight tournaments around the world, the stated goal was to…
PGA Could Benefit From Upstart Golf Tour Taking a Different Approach
Phil Mickelson’s decision to backtrack on his involvement with the Super Golf League (SGL) has put the Saudi-backed venture’s future in doubt. It is the outcome the PGA…
Sporticast: Mickelson’s Saudi Controversy, U.S. Soccer Settles Pay Fight
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the latest in…
Mickelson Sponsors KPMG, Amstel Light and Workday Flee; Callaway on Pause
Accounting giant KPMG and Phil Mickelson ended their relationship Tuesday, following the golfer’s comments published last week regarding Saudi Arabia and a new golf…
Netflix Looks to Make Lightning Strike Twice with PGA Doc Series
The PGA Tour and Netflix are looking to draft on the success of the streaming service’s Formula 1: Drive to Survive, as production is underway on a new behind-the-scenes…
Prime
Saudi-Backed Golf Circuit Announces $200 Million Investment in Sport
Professional golf has a new deep-pocketed upstart circuit, backed by Saudi Arabia’s sovereign wealth fund and led by former world No. 1 Greg Norman. LIV Golf Investments…
PGA Wins Lawsuit by Tiger’s Ex-Coach Haney Over SiriusXM Gig
Two years after making racially insensitive comments about LPGA golfers who were competing in the U.S. Women’s Open, golf commentator Hank Haney has lost his federal…
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