High School Sports Finds Paydirt as Companies Snap Up IP Rights
High school sports has become big business over the last decade. The professionalization of multimedia rights (MMR) sales, combined with advancements in technology and…
Playfly Sports
Playfly Sues Learfield Over Nonpayment in Florida Rights Deal
Sports marketing company Playfly is suing college athletics multimedia-rights giant Learfield over a payment dispute that provides a window into the complicated…
Exclusive
Playfly Sports Launches Agency-Style Production, Creative Division
Sports marketing company Playfly Sports is launching a new production and creative services division, called Playfly Creates, with one-stop shopping in mind for its…
Struggling RSNs Find Bright Spot in Advertising Boomlet
Much has been said about how the fracturing pay-TV environment has negatively affected regional sports networks (think: declining subscriber counts, carriage disputes…
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