Sports TV Keeps ‘Dragon’ Out the Same Old Cross-Promotional Tricks
Bob Costas hated the dragon thing as much as you do. During a recent appearance on ESPN’s Cleveland radio affiliate, the broadcaster riffed about Warner Bros…
ratings
NFL’s Dominance Grows as Preseason Games Crush MLB, Premier League, MLS
Preseason TV ratings may be a fairly cloddish metric with which to forecast the success of the upcoming NFL season, but with just two weeks to go before the 2022…
Ravens-Steelers Delay to Cost NBC Millions in Holiday Ad Sales
In what now stands as the most disruptive turn of events in a season that was never going to be without its occasional upheavals, the NFL on Wednesday announced it has…
Ratings Gaffe Has Network Execs Dreaming of a Post-Nielsen Future
Nielsen on Friday scrambled to placate network executives who‘d been bushwhacked by the company‘s decision to delay a long-awaited fall ratings upgrade, but ad sales…
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