Sixth Street Makes Sports Splash With Investments in Top-Tier Global Franchises
Sixth Street Partners is a 13-year-old global investment firm with more than $60 billion in assets under management. But it wasn’t until January 2021 that it made its…
Real Madrid
Real Madrid Gains $380 Million in Legends, Sixth Street Stadium Deal
Spanish soccer giant Real Madrid will revamp its stadium in a partnership with Legends and investment firm Sixth Street, a deal that will give the club €360 million…
Real Madrid Threatens CVC Investment as LaLiga Nears Approval Vote
On the heels of Barcelona’s announcement that Lionel Messi will not remain with the club, Spanish-league rival Real Madrid is considering legal action to stop a pending…
CVC Buying Stake in LaLiga’s Business Despite Possible Rights Bubble
CVC Capital Partners and LaLiga have reportedly agreed in principle on a 50-year deal that would give the private equity firm a 10.95% stake in a new holding company…
Exclusive
LaLiga’s Joint Venture With Relevent Is Expanding to Mexico
LaLiga North America, the 50-50 joint venture between Spain’s top soccer league and Relevent Sports Group, is expanding its relationship to include Mexico. LaLiga clubs…
Super League Faces Potential Legal Fights in U.K., EU and U.S.
The stunning announcement that 12 of Europe’s leading soccer clubs are planning to launch the Super League—a mid-week competition separate from other leagues—is poised…
The Big Money Owners Behind the New European Super League
The global soccer landscape experienced a seismic shift Sunday when 12 of the world’s top clubs confirmed plans to establish a new competition, the Super League, which…
Exclusive
LaLiga Boosts North American Media Venture With Launch of Studio in Mexico
Spanish soccer league LaLiga’s mission to expand its presence in North America (and, most importantly, increase the value of its U.S. broadcast rights) just gained a…
Exclusive
Twitch Partners With World’s Top Soccer Clubs in Launch of Sports Vertical
Twitch has announced a collaboration with four of the world’s most popular soccer clubs—Real Madrid, Arsenal, Juventus and Paris Saint-Germain—as it dives deeper into…
Exclusive
The World’s Three Most Valuable Sports Franchises Are Teaming Up
Spanish soccer giant Real Madrid is partnering with Legends to revamp its merchandise and apparel strategy, further combining the world’s three most valuable sports…
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