Premier Rugby Sevens League Adding Eight Teams for 2023
Premier Rugby Sevens will double in size for the 2023 season, the upstart league announced Tuesday. Growing to eight franchises now tied to a specific region or city…
Rugby
Wasserman Launches Rugby Division With Acquisition of Esportif
Wasserman is expanding its reach with a new rugby division. The sports marketing and talent management shop has acquired Esportif, a global rugby agency and management…
Exclusive
Rugby Sevens League Test Drives a New Ownership Model: Leasing
Many professional sports leagues have started as single-entity operations, in which all teams are owned by the league. It’s the model Major League Soccer and the WNBA…
Rugby World Cup Awarded to U.S. as ‘Sleeping Giant’ Charts Soccer’s Path
The United States will host the men’s rugby World Cup in 2031 and the women’s edition in 2033, according to a decision announced this morning by World Rugby, the sport’s…
Opinion
With World Cups in Sight, Rugby Can Be America’s Next Sport
Today’s guest columnist is Jim Brown, executive chairman of the USA Rugby World Cup Bid Committee. Having secured the 2026 FIFA World Cup and 2028 Summer Olympic Games…
Silver Lake Buying Up to 8.6% of New Zealand All Blacks
Silver Lake has reached a deal to invest up to $200 million into New Zealand Rugby, which runs the internationally famous All Blacks team as well as domestic leagues…
USA Rugby Enlists Sportfive, Eyeing Growth and a World Cup
While hoping to host a World Cup, USA Rugby has named Sportfive its exclusive global sports marketing agency of record in a wide-ranging deal. As the sport tries to…
Rugby Attracting Private Equity Investors Including Lasry, Cifu
More than most pro sports, rugby depends heavily on gate receipts to thrive. So COVID-19’s toll on the sport has been particularly acute. With many teams now going on…
Fox Nabs Broadcast Rights for Premier Rugby Sevens Games This Fall
Premier Rugby Sevens (PR7s) now has a broadcast partner for its debut showcase in October after agreeing to a media rights deal with FOX. The new rugby league, led by…
Mastercard Bets on Women’s Rugby With Five-Year Global Partnership
Mastercard is getting behind the future of women’s rugby. The financial services giant has inked an expansive five-year deal with World Rugby that includes becoming the…
Exclusive
U.S. Rugby Sevens League to Debut With Olympians, 30-Year-Old CEO
The idea of launching a new sports league in a relatively niche sport, on the heels of an ongoing global pandemic, might sound daunting. But Owen Scannell is doing just…
Exclusive
Major League Rugby Signs First Betting-Related Deal With Genius Sports
Major League Rugby is partnering with Genius Sports to help grow its presence in sportsbooks around the globe. In its first betting-related partnership, MLR has granted…
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