Serena Williams Launches Recovery Brand ‘Will Perform’
Thursday Serena Williams launched her recovery brand Will Perform with five topical products across four categories including Will Relieve, Will Cool, Will Rest and Will…
Serena Williams
Highest-Paid Female Athletes 2022: Osaka and Serena Score Nearly $90M
Naomi Osaka and Serena Williams have played only 30 matches between the two of them in 2022, as injuries and extended breaks kept them off the court. But the two tennis…
Nike Sponsoring 48 Players at U.S. Open, the Most of Any Brand
When 19-year-old Roger Federer upset seven-time champion Pete Sampras at Wimbledon in their first and only meeting in 2001, both players sported the iconic swoosh logo…
Serena Williams’ U.S. Open Finale Draws 4.6M Viewers, Smashes ESPN Records
Serena Williams’ final U.S. Open match Friday was a grand slam for ESPN. The third-round faceoff, in which Williams lost to Australia’s Ajla Tomljanovich 7-5, 6-7…
Sporticast: Honey Deuce Index Soars, College Football Playoff Expands
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the business of…
Best Of 2022
The Honey Deuce Index: U.S. Open Drink Outpaces Inflation
Serena Williams fans may want to drown their sorrows in a Honey Deuce now that the six-time U.S. Open champion has been eliminated, losing a three-hour brawl against…
Serena Williams Will Keep Breaking Barriers With Nike Long After She Steps Off Court
While the 2022 US Open could be the last time Serena Williams hits the court in a Grand Slam, her impact on the sport is far from over, according to Footwear…
Serena Williams’ U.S. Open Run Ends With Third Round Defeat
Deadline: The end came suddenly for Serena Williams in Friday night’s US Open singles match. But she battled until the last. Now the question remains if we have seen the…
Sporticast: Pinstripes in Milan, Serena’s Swan Song in Queens
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the New York…
U.S. Open Luxury Ticket Sales Boom, Riding Tennis’ Pandemic Popularity
Tennis participation has skyrocketed in the United States since 2020, and as a result, the U.S. Open has shifted its strategy, meeting the increased demand to watch the…
Opinion
The Power of the U.S. Open Goes Well Beyond Two Weeks in Queens
Today’s guest columnist is Lew Sherr, CEO and executive director of the United States Tennis Association. The U.S. Open is many different things to many different…
Serena’s U.S. Open Swan Song Should Be Huge Draw for ESPN
Should Serena Williams manage to overcome the long odds and power her way through to the U.S. Open finals on Sept. 10, ESPN will likely ring up its highest ratings since…
More From Our Brands
Variety
John Boyega Says ‘It’s Nicer Not Having to Be’ in ‘Star Wars’: ‘You Just Go Back to Being a Fan Again’
Rolling Stone
Get Rick Rubin’s New Book on Hardcover for $20 As Part of Amazon’s Weekly Deals
ArtNews
NFT Website Claims to Be Affiliated with Art Basel, Triggering Cease and Desist Letter from Fair
BGR
How to find out if ChatGPT leaked your personal information
Dirt