Ryan Reynolds and Rob McElhenney Win Welsh Club in Test of Media Value
Actors Ryan Reynolds and Rob McElhenney are acquiring a fifth-division English soccer club, and plan to use their own stardom—and a new documentary series—to promote the…
Soccer
LAFC Star Carlos Vela Tops List of Best-Selling MLS Jerseys for 2020
The MLS has unveiled its top-selling jerseys from the 2020 season. Coming in first was LAFC forward Carlos Vela, who was previously third last year. Vela led the league…
Exclusive
D.C. United to Share Betting Handle At FanDuel-Run Sportsbook Inside Audi Field
D.C. United is building a retail sportsbook within Audi Field as part of a wider ten-year agreement with FanDuel. A unit of gambling giant Flutter Entertainment, FanDuel…
Kroenke’s Sports Teams Ink Deal With Ball Corp. for Aluminum Cups, Denver Naming Rights
Ball Corp. is buying naming rights to the home of the Denver Nuggets and Colorado Avalanche, part of a wide-ranging partnership with Kroenke Sports & Entertainment that…
Red Bulls’ Investment in Esports Paying Off in Competition and Content
The New York Red Bulls are utilizing content creators and players in the eMLS in a way that no other team has done before. Whereas most teams in MLS's competitive gaming…
The Business of Sports
Featuring this week's podcast with Scott Soshnick and Eben Novy-Williams
Coming SoonAtalanta Media Flips Distribution Script With Women’s Soccer Approach
Women's soccer company Atalanta Media launched this fall with the announcement of a partnership that brought the top English women's league (the FA Women's Super League)…
Exclusive
Former U.S. Soccer Coach Jill Ellis Joins Topps Board of Directors
Jill Ellis, who coached the U.S. women's national team to two World Cup titles, has joined the Topps Company's board of directors. Ellis will help the sports card and…
Italy’s Serie A Chooses CVC-Led Group To Enter Talks on Possible $1.9 Billion Deal
Serie A has chosen a group led by private equity giant CVC Capital Partners to invest in its media rights, a deal that could provide more than $1 billion of up-front…
ICM Partners Acquires Stellar Group to Expand Soccer Footprint
ICM Partners is diving into the sports representation business with the acquisition of London-based sports agency Stellar Group, Sportico‘s sister site…
Alex Morgan Debuts in U.K. as Soccer TV Coverage Expands in U.S.
Having bypassed the U.K.'s two-week quarantine and gotten some practice under her belt, U.S. National Team star Alex Morgan is likely to debut for England's Tottenham…
Exclusive
MLS Re-Ups Pluto TV Partnership in Bid to Meet Young Fans Wherever They Are
Major League Soccer is re-upping its broadcast agreement with Pluto TV through 2022. The deal expands on a partnership formed last year between MLS and the free…
Nike Australian Women’s National Team Jerseys Unavailable for Female Fans
Nike and Australian soccer's governing body, Football Federation Australia, unveiled its national team's new 2020 kit on Thursday, and the world took notice, but…
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ARTnews in Brief: Met Appoints First Chief Diversity Officer—and More from November 23, 2020
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