Liga MX Ownership Auction Leaves OpenSea for Best and Final NFT Bids
More than 400 people from at least 11 countries have registered their interest in purchasing an NFT from Necaxa that comes with 1% ownership of the Liga MX…
soccer
English Soccer Club Nixes Gaming Partnership Over Sexualized Marketing
English soccer club Norwich City is ending its jersey partnership with gambling company BK8 after just five days, following outcry from fans about the group’s ads that…
Manchester United Ownership Proposes Voting Shares for Fans
Aiming to improve fans’ flagging faith in team ownership, Manchester United announced myriad proposals Friday, including the potential creation of a new set of ownership…
Cristiano Ronaldo Scores $75 Million in Sponsor Value on Social Media
Winning his first capocannoniere (literally, “head gunner”) as the leading goal scorer in Serie A this season, Juventus forward Cristiano Ronaldo became the first player…
Club Necaxa Offering 1% Ownership Stake in June NFT Auction
Weeks after selling roughly half of the Liga MX franchise, Club Necaxa’s owners are now offering 1% of the team via a unique NFT auction this…
Paris Saint-Germain to Open L.A. Store With Fanatics Amid Expansion Push
Paris Saint-Germain is opening a permanent store in Los Angeles, a new milestone in European soccer’s growing push into North America. The store, a collaboration with…
Exclusive
NBA All-Stars Join Now-Approved U.S. Investment in Mexican Soccer
The Mexican Football Federation has approved the sale of roughly 50% of Liga MX’s Club Necaxa to a group led by real estate investor Al Tylis and D.C. United executive…
US Soccer Brings Marketing In-House After 20-Year Run With SUM
The U.S. Soccer Federation and Soccer United Marketing announced they will cut contractual ties after 20 years when their current exclusive marketing pact expires at the…
Women’s Soccer Club Cup Adds Top Euro Teams and ESPN for August Return
Two NWSL teams and a pair of European powerhouses will participate in the top women’s international club tournament when the Women’s International Champions Cup (WICC)…
Manchester United’s $4.65 Billion Tops Sportico’s 2021 Premier League Valuations
It has been an unprecedented month for the Premier League, with a rogue secession attempt, massive protests against the six English co-conspirators and threats of…
Fox Sports Boosts Soccer Portfolio With Six-Year CONMEBOL Deal
The U.S. media market is in the midst of an international soccer boom, and Fox Sports is the latest player to bulk up its fútbol arsenal, having inked a six-year deal…
Exclusive
Queensboro FC Names NBA and Lollapalooza Vet Schneider Team President
Queensboro FC, the United Soccer League expansion franchise set to debut in New York next year, has named Adam Schneider as the club’s team president. Previously…
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