Top 50 Sports Business Twitter Follows for 2021
For the past two years, JohnWallStreet (@HowieLongShort) has released its list of the Top 100 Sports Business Twitter Follows. For 2021, we have pared the list down to…
social media
World’s Strongest Man Pumps Up Social Presence Amid Pandemic
Social media provided a major lift for the World's Strongest Man competition amid a severely disrupted 2020. With a trio of new online shows, WSM became one of the top…
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Turner’s House of Highlights Tees Up Influencers Before ‘The Match’
Gen Z is getting its own edition of "The Match." Hours before Phil Mickelson, Charles Barkley, Peyton Manning and Stephen Curry hit the course for TNT's celebrity…
NHL Rookies Rely on Social Media Prowess to Drive Marketing Opportunities
The Instagram followings of the NHL's top three most popular players—Alex Ovechkin (1.6 million), P.K. Subban (1 million) and Connor McDavid (884k)—are, combined, fewer…
NFL Turns to Digital Influencers in Fight to Win Over Young Fans
As weeknight NFL games outdrew playoff contests in other sports, TV ratings during this fall's unprecedented sports frenzy have only further solidified football's spot…
The Business of Sports
Featuring this week's podcast with Scott Soshnick and Eben Novy-Williams
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NIL Money Already a Recruiting Tool at UNC, Other Power 5 Schools
While the NCAA is still mulling potential rules around athletes' use of their name, image and likeness (NIL), major college athletic departments are forging ahead with…
NIL Prep Slows as NCAA Contemplates the Fall Sports Season
With conferences altering fall slates, truncated schedules appearing, and the possibility of completely canceled seasons still looming, it's easy to see how far-reaching…
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