Online, Athletes Are Bigger Than the Olympic Rings
The way Facebook executives explained it to potential Olympians at a recent virtual event, everyone heading to Tokyo is competing in a quadrathlon of sorts. “You…
social media
Twitter, Opendorse Deal Targets College Athletes Ready to Cash In
With college athletes able to capitalize on their names, images and likenesses as early as this summer, athlete marketing platform Opendorse and social…
Jomboy Media Empire Grows as MLB Loosens Content Restrictions
Jomboy Media keeps things simple. In 2017, Jimmy O’Brien launched the Talkin’ Yanks podcast. Its
Twitter Spaces to Host Experimental PLL Draft Thursday
The Premier Lacrosse League will host its entry draft Thursday night on Twitter Spaces, a social audio feature currently in beta…
Exclusive
FanDuel and WAVE.tv Ink Social Media-Driven Sports Betting Partnership
Digital media start-up WAVE.tv is partnering with FanDuel to help the sportsbook acquire new customers through social media. Under the deal, WAVE.tv will create…
Top 50 Sports Business Twitter Follows for 2021
For the past two years, JohnWallStreet (@HowieLongShort) has released its list of the Top 100 Sports Business Twitter Follows. For 2021, we have pared the list down to…
World’s Strongest Man Pumps Up Social Presence Amid Pandemic
Social media provided a major lift for the World’s Strongest Man competition amid a severely disrupted 2020. With a trio of new online shows, WSM became one of the top…
Exclusive
Turner’s House of Highlights Tees Up Influencers Before ‘The Match’
Gen Z is getting its own edition of “The Match.” Hours before Phil Mickelson, Charles Barkley, Peyton Manning and Stephen Curry hit the course for TNT’s celebrity…
NHL Rookies Rely on Social Media Prowess to Drive Marketing Opportunities
The Instagram followings of the NHL’s top three most popular players—Alex Ovechkin (1.6 million), P.K. Subban (1 million) and Connor McDavid (884k)—are, combined, fewer…
NFL Turns to Digital Influencers in Fight to Win Over Young Fans
As weeknight NFL games outdrew playoff contests in other sports, TV ratings during this fall’s unprecedented sports frenzy have only further solidified football’s…
Exclusive
NIL Money Already a Recruiting Tool at UNC, Other Power 5 Schools
While the NCAA is still mulling potential rules around athletes’ use of their name, image and likeness (NIL), major college athletic departments are forging ahead with…
NIL Prep Slows as NCAA Contemplates the Fall Sports Season
With conferences altering fall slates, truncated schedules appearing, and the possibility of completely canceled seasons still looming, it’s easy to see how far-reaching…
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