WWE Breaks WrestleMania Gate Record, Stock Pops Again
WWE announced Monday that WrestleMania 39 broke the all-time gate receipt record for the promotion’s signature annual event, which is scheduled at SoFi Stadium in Los…
sofi stadium
Opinion
Sports Partnerships Can Drive Sustainability and Boost the Bottom Line
Today’s guest columnist is Dan Fisher, president and CEO-elect of Ball Corporation. Sports marketing as we traditionally know it has changed. Brands and companies now…
Opinion
As Venue for the Super Bowl, SoFi Is More Than Just a Stadium
The first thing to know is that SoFi Stadium is the most spectacular sports facility I’ve ever seen in more than 45 years of sports journalism. From its vegetation…
Super Bowl LVI Is the Most Expensive Ticket in the Game’s History
Even before the conference title games were decided this past Sunday, tickets for Super Bowl LVI in Los Angeles were going through SoFi Stadium’s state-of-the art…
DirecTV, ChampionLA Partner to Bring Marquee Sports Events to SoCal
Super Bowl LVI will kick off at Los Angeles’ SoFi Stadium on Feb. 13, but the region wants more big events and DirecTV has its back. On Thursday, the El Segundo-based…
Record Venture Funding Spawns New Sports Sponsorship Investment
Ernst & Young recently determined venture-backed U.S. companies raised $64 billion in Q1 2021. The record-setting quarter comes on the heels of a record year in 2020…
Chargers and SoFi Announce 20-Year Deal for Career Development in South Los Angeles
The Los Angeles Chargers and digital personal finance company SoFi, the team’s home stadium naming rights partner, have announced a 20-year partnership aimed at creating…
NFL Ratings a Mixed Bag as Sunday TV Audience Dips 3%
While the cult of NFL Ratings Doomers is cluttering Twitter feeds and the Google search algorithm serves up a whole lot of Chicken Little results about the league’s…
More From Our Brands
Variety
Keanu Reeves, Chad Stahelski Share Memories of Lance Reddick at ‘John Wick: Chapter 4’ Premiere: ‘A Special Artist and a Gentleman of Grace’
Rolling Stone
Keanu Reeves, Laurence Fishburne Remember Lance Reddick at ‘John Wick’ Premiere
ArtNews
Elizabeth Peyton to Debut with New Gallery David Zwirner at Art Basel Hong Kong with a Portrait of the Dealer’s Son
BGR
A tale of two sequels: Shazam 2 flops, while John Wick 4 is crushing it with critics
Dirt