NWSL Looks Ahead From Controversy With Multiyear Adobe Deal
The NWSL has agreed to a multiyear partnership with computer software giant Adobe, which the league announced Tuesday. This marks the league’s first new partnership in…
sponsors
NWSL Championship Lands in Primetime After Ally-CBS Deal
The NWSL’s championship match will air in primetime this October, a first for the 10-year-old league, reflecting viewership momentum and sponsor commitment. The…
NWSL Challenge Cup Bonuses Multiply With UKG Sponsorship
The winners of the NWSL’s Challenge Cup will walk away with bonus checks 10 times bigger than expected thanks to the tournament’s first presenting sponsor, UKG. As part…
NWSL Lands Delta Air Lines as Official Travel Partner
The National Women’s Soccer League and Delta Air Lines have agreed to a multiyear partnership that brings the global air carrier on board as the league’s first official…
Sponsors Caught in Crossfire of Divisive U.S. Soccer Election
The U.S. Soccer Federation’s upcoming presidential election has put sponsors in an uncomfortable position, as former president Carlos Cordeiro, who resigned two years…
Exclusive
Athletes Unlimited Adds EY Sponsorship Ahead of Basketball Debut
Global professional services provider EY has joined Athletes Unlimited’s sponsor roster for the league’s first two sport seasons in 2022, starting with its inaugural…
NWSL Renews Nike Deal as Tumultuous Season Comes to Close
The National Women’s Soccer League, beset by a scandal that shook the league to its core, is ending the season with a jolt of positive news, announcing a long-term…
NWSL Sponsors Hang On as Scandals and Resignations Roil League
During the summer of 2019, Anheuser-Busch launched a marketing campaign starring a pink-haired Megan Rapinoe, fresh off a captivating U.S. Women’s National Team World…
Exclusive
Athletes Unlimited Finds New Sponsor Interest as First Year Ends
As Athletes Unlimited approaches its one-year anniversary, short, single-season deals are being replaced by multi-season sponsorships over several sports—creating a more…
Exclusive
Gatorade Joins Angel City Sponsors as Debut Season Approaches
Angel City FC has secured its fifth founding sponsor in Gatorade, which will serve as the club’s exclusive sports drink partner. The NWSL’s Los Angeles-based expansion…
Mastercard Bets on Women’s Rugby With Five-Year Global Partnership
Mastercard is getting behind the future of women’s rugby. The financial services giant has inked an expansive five-year deal with World Rugby that includes becoming the…
Exclusive
Mastercard Signs Multi-Year Deal with NWSL as Regular Season Starts
Global financial services giant Mastercard has signed a multi-year sponsorship with the NWSL to be an official sponsor of the league. Financial details of the deal were…
More From Our Brands
Variety
‘What the Hell Happened to Blood, Sweat & Tears?’ Review: How 1970’s Squarest Rock Superstars Went on the Ultimate Forbidden Concert Tour
Rolling Stone
Twitter’s Secret VIP List Is Getting Preferential Treatment: Report
ArtNews
Sotheby’s Sale of Glitch Art Postponed After Artists Complain About All-Male Sale
BGR
Avengers: The Kang Dynasty writer teases Daredevil’s appearance
Dirt