Mastercard Bets on Women’s Rugby With Five-Year Global Partnership
Mastercard is getting behind the future of women’s rugby. The financial services giant has inked an expansive five-year deal with World Rugby that includes becoming the…
sponsors
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Mastercard Signs Multi-Year Deal with NWSL as Regular Season Starts
Global financial services giant Mastercard has signed a multi-year sponsorship with the NWSL to be an official sponsor of the league. Financial details of the deal were…
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Ticket Manager Buys Sports Systems as Corporate Seating Returns
Ticket Manager, a platform that helps companies better manage, distribute and monetize their corporate tickets, has reached an agreement to buy Sports Systems, a firm…
Scottie Pippen, Brand Ambassador: How a Star Caught a Cultural Wave
Today’s guest columnists are Sloane Cavitt Logue (right), an agent at WME overseeing digital and crossover initiatives for the agency’s Nashville office, and Shari…
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Angel City FC Signs Female-Founded Brand Birdies to Jersey Deal
Angel City FC, the Los Angeles-based NWSL expansion team set to begin play in 2022, has added women’s footwear brand Birdies as its second major kit sponsor. The…
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Fan Data Project Aims to Grow Women’s Sports and Harness Spending Power
Market intelligence firm Sports Innovation Lab is starting The Fan Project, a women’s sports-centric research endeavor created to get a better understanding of the…
NBCSN Deal Tests Women’s Hockey League as Bubble Season Begins
The National Women’s Hockey League starts its sixth season on Saturday, Jan. 23—following the lead of other American sports leagues and switching to a bubble model. The…
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