76ers Add Crypto.com as Jersey Patch Sponsor, Will Sell NFTs
Hong Kong-based trading platform Crypto.com will be the Philadelphia 76ers’ jersey patch sponsor starting this year, as blockchain companies continue to seek…
sponsorship
With U.S. Open Win, Raducanu Could Reach ‘Sponsorship Unicorn’ Status
This year’s surprise U.S. Open champion Emma Raducanu could embody the future of tennis—and enjoy all the financial benefits that could bring. “If she plays her cards…
Exclusive
College Football Hall of Fame Enters Multi-Year Deal With Legends
Atlanta’s College Football Hall of Fame has agreed to an “all-inclusive” multi-year partnership with Legends—the sports hospitality, sponsorship and sales consultancy…
Drone Racing League Lands $100 Million Blockchain Partnership
The Drone Racing League is leaning into today’s crypto craze, signing its largest partnership deal yet with blockchain platform Algorand. A source familiar with…
Michelob Ultra Pledges $100 Million to Marketing Women’s Sports
Michelob Ultra is making a $100 million commitment to women’s sports over the next five years. As part of the pledge, the Anheuser-Busch brand said it intends to achieve…
Coach Sanders Joins Nick Saban in Aflac Campaign to Spotlight HBCUs
A new face will appear alongside Nick Saban in his Aflac commercials. Former MLB and NFL star Deion Sanders will join the Alabama football coach in the insurance company…
Exclusive
NHL Owners Approve Jersey Ads for 2022-23 Season
The National Hockey League is adding advertisements to its jerseys for the 2022-23 season, the latest major U.S. sports league to sell marketing space on player uniforms…
Los Angeles Lakers Sign BioSteel as Sports Drink Sponsor
The Los Angeles Lakers pulled off a blockbuster trade this month to acquire Russell Westbrook, but the triple-double machine won’t be the only new addition to the Lakers…
Harvard Grad Thomas Eyes One More Shot at Gold to Round Out Portfolio
Gabby Thomas is an unabashed overachiever. A star student since she was a teenager, she graduated from Harvard in 2019 with a degree in microbiology and public health…
Exclusive
Barstool Sports Taking Over AZ Bowl From CBS to Broadcast Online
Barstool Sports is expanding into college football bowl games as both the exclusive title sponsor and broadcast partner of the Arizona Bowl. Slated this year for Dec…
Prime
Revised IOC Sponsor Rules Can’t Stop Doritos Ambush and Athlete Ire
Companies pay hundreds of millions of dollars to be official Olympic sponsors, and for decades, the IOC has tried to crack down on non-sponsor brands invading the Games…
Record Venture Funding Spawns New Sports Sponsorship Investment
Ernst & Young recently determined venture-backed U.S. companies raised $64 billion in Q1 2021. The record-setting quarter comes on the heels of a record year in 2020…
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