After putting a full nelson on the Las Vegas pro sports market, Credit One Bank is expanding its sports partnerships into wrestling, striking a multi-year deal with the…
The Los Angeles Clippers are moving on from Bumble to Honey. The latter, a technology company based in L.A., will replace the women-initiated dating app as the prominent…
Nearly a month after striking a five-year deal with Genius Sports to help get approved for legal sports gambling, the Drone Racing League has found three more partners…
FC Barcelona and consumer packaged goods company Danone North America announced a three-year partnership on Tuesday at the virtual Brandweek Sports Marketing Summit. The…
Anheuser-Busch InBev will dramatically scale back its presence at the Super Bowl this February, including the elimination of large-scale hospitality that is common for…
Featuring this week's podcast with Scott Soshnick and Eben Novy-Williams
Coming SoonBall Corp. is buying naming rights to the home of the Denver Nuggets and Colorado Avalanche, part of a wide-ranging partnership with Kroenke Sports & Entertainment that…
UFC fans hoping to catch this weekend's fight between Khabib Nurmagomedov and Justin Gaethje, one the biggest MMA events of the year, might be surprised by the event's…
Late last week, the English Premier League (EPL) announced Tencent would replace PPLive Sports International (PPTV) as the league's digital broadcast partner in China…
League of Legends publisher and developer Riot Games has struck a multiyear partnership with Mercedes-Benz. The German car company, which has already been a partner in…
Last week, in the Federal Reserve's final policy-setting meeting before the 2020 election, the U.S. central bank announced the benchmark federal funds rate would remain…
The University of Colorado has signed a deal with PointsBet to serve as an official sports betting partner in a major step to dismantling college sports' decades-long…
DraftKings has signed a multi-year sports betting deal with the Chicago Cubs that will see a physical sports book installed outside Wrigley Field. It's the latest team…
