NWSL Challenge Cup Bonuses Multiply With UKG Sponsorship
The winners of the NWSL’s Challenge Cup will walk away with bonus checks 10 times bigger than expected thanks to the tournament’s first presenting sponsor, UKG. As part…
The winners of the NWSL’s Challenge Cup will walk away with bonus checks 10 times bigger than expected thanks to the tournament’s first presenting sponsor, UKG. As part…
Global professional services provider Deloitte has renewed its sponsorship deal with the U.S. Soccer Federation, agreeing to a multiyear pact that may not have come to…
Switches between exclusive apparel sponsors and college football programs are routinely accompanied by grand, public announcements promising significant effects on…
The Grand Prix of Saudi Arabia is off to a shaky start. On Friday, Yemeni rebels blew up an oil depot 11 kilometers from the race track in Jeddah—minutes before the…
Major League Baseball and its 30 teams generated $1.13 billion in sponsorship revenue last year, according to consultancy IEG and its Sponsorship Intelligence Database…
NFL teams will be able to sign sponsorship deals with crypto exchanges this year, but don’t expect the Green Bay Packers to host games at FTX Field anytime soon. The…
KORE Software announced two acquisitions on Tuesday to expand its solutions around engagement marketing. The purchases include Hookit, a sponsorship analytics platform…
The confectionary wit of Mars, Inc.—as captured by its marquee candy, M&M’s—has long been the company’s ability to keep heat off its chocolate until it successfully…
Sports marketing company Playfly Sports is launching a new production and creative services division, called Playfly Creates, with one-stop shopping in mind for its…
Energy drink newcomer A SHOC is following a familiar script, going big in action sports marketing by signing an eight-figure, multi-year sponsorship deal with Thrill One…
FanAI, a platform pioneering attribution within the sports marketing and sponsorship business, recently closed a $3 million Series A extension (the company announced an…
Georgia and Alabama will play for the College Football Playoff National Championship tonight in Indianapolis. But at least from a top-line perspective, both schools are…