WNBA Sponsor DoorDash Announces National Campaign With LA’s Ogwumike
DoorDash has announced a new partnership with Los Angeles Sparks forward Chiney Ogwumike, a two-time WNBA All-Star and ESPN commentator, in celebration of International…
sponsorship
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Angel City FC Signs Female-Founded Brand Birdies to Jersey Deal
Angel City FC, the Los Angeles-based NWSL expansion team set to begin play in 2022, has added women's footwear brand Birdies as its second major kit sponsor. The…
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Athletes Unlimited Inks Gatorade Deal Ahead of Inaugural Volleyball Season
Athletes Unlimited, a network of professional women's sports leagues, has landed a new sponsor in Gatorade ahead of its inaugural volleyball season, set to start later…
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Earthquakes, PayPal Finalizing Naming Rights Deal for MLS Stadium
The San Jose Earthquakes are finalizing a naming-rights deal with financial services company PayPal, according to multiple people familiar with the negotiations. The MLS…
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Fiesta Bowl’s PS5 Swag Merits No Discount Despite Sony, ESPN
The Fiesta Bowl has spent nearly $125,000 to provide new PlayStation 5 consoles to athletes on the Oregon and Iowa State football teams, a bowl gift that one player said…
Donald Dell: Sports Must Meet Health and Economic Challenges to Bring Fans Back
Donald Dell is group president of media, events and tennis for SportFive. With this difficult and challenging year coming to an end, what does the sports landscape look…
NHL Helmet Ads to Debut with New Jersey Devils Prudential Deal, Capital One in Washington
As the NHL prepares for its 56-game season to kick off on Jan. 13, the New Jersey Devils have announced that longtime partner Prudential Financial will have its brand…
NIL Poses Question for NCAA Athletes: Should I Stay or Should I Go?
Kaiden Smith is a senior at Appalachian State University and a strong safety on the school’s football team. For a college athlete like me, this year has been anything…
With Army-Navy Game, USAA Embraces Virtual Strategy and Bumps Major Live Promotion to 2021
The 121st annual Army-Navy game will take place Saturday at Michie Stadium, just the fourth time—and first since 1943—that the historic matchup will be held at West…
Bowl Games Face Subtle Revenue Shortfall: Decline in Local Sponsorship
Sportico's Eben Novy-Williams recently highlighted the fact that "all across the country, college basketball properties are adding sponsors right as their games look to…
Sponsors Pile Into College Hoops Despite Season in Flux
On Sunday evening, the Kentucky and Georgia Tech basketball teams will meet in Atlanta for the Pit Boss Grills Holiday Hoopsgiving– presented by Academy Sports +…
PGA, European Tours Strike Strategic Alliance That Could Include Global Media Rights
The PGA Tour has purchased a minority stake in the European Tour's media production company, part of a wider partnership that will let golf's major men's tours jointly…
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