Late last week, the English Premier League (EPL) announced Tencent would replace PPLive Sports International (PPTV) as the league's digital broadcast partner in China…
League of Legends publisher and developer Riot Games has struck a multiyear partnership with Mercedes-Benz. The German car company, which has already been a partner in…
Last week, in the Federal Reserve's final policy-setting meeting before the 2020 election, the U.S. central bank announced the benchmark federal funds rate would remain…
The University of Colorado has signed a deal with PointsBet to serve as an official sports betting partner in a major step to dismantling college sports' decades-long…
DraftKings has signed a multi-year sports betting deal with the Chicago Cubs that will see a physical sports book installed outside Wrigley Field. It's the latest team…
Featuring this week's podcast with Scott Soshnick and Eben Novy-Williams
Coming SoonThe big four leagues have successfully managed to retain advertisers in the wake of the sports hiatus. A recent MediaRadar study indicated 83 of the top 100 corporate…
Amazon and Tottenham Hotspur are finalizing a first-of-its-kind retail partnership that will see the English soccer club build its own brand store on Amazon's website…
(This story has been updated with comments from PointsBet and NBC as well as details about PointsBet’s finances.) NBC Sports has inked a five-year partnership with…
Monumental Sports & Entertainment and Tepper Sports & Entertainment both announced a series of indefinite furloughs and/or layoffs last week. The two organizations are…
Are we going in circles here? Wednesday, President Donald Trump called out tire manufacturer Goodyear following a report on the company's policy banning explicitly…
The New York Yankees and YES Network have signed a sponsorship deal with TikTok, the popular short-form video app that President Trump is trying to ban in the U.S.…
Subway has become an official sponsor of the National Football League, replacing McDonald's in the quick-service restaurant category. Financial terms of the multiyear…
