Apple to Pay Nearly $50 Million Annually for Super Bowl Halftime Show
Apple is the next sponsor of the Super Bowl halftime show. The National Football League announced a new partnership with Apple late Thursday that includes rights to…
sponsorship
LPGA Sponsors Pushing More Prize Money and Better Services for Women’s Golf
The fourth of the LPGA’s five majors this season will take place this weekend in the Evian region of France, where golfers will compete for a chunk of the Amundi Evian…
McLaren Drivers Ricciardo and Norris on F1, Fame and How to Do a Shoey
Last year, McLaren marked its first win on the Formula One tour in almost a decade with drivers Daniel Ricciardo and Lando Norris behind the wheel. Ricciardo, the…
Dunkin’ Joins New 3ICE Hockey League as a Top Sponsor
Dunkin’ Donuts has joined the fledgling 3ICE hockey league as one of its main sponsors in an unspecified six-figure deal for this season. The new league, which…
Digital Lottery Looks Like Next Big Sports Sponsorship Category
Jackpocket, a licensed third-party lottery app, was recently named the Official Digital Lottery Partner of the Colorado Rockies. The tie-up is the company’s eighth…
Opinion
Timely Changes Are Necessary for Meaningful Growth of Women’s Sports
Today’s guest columnist is Cameron Wagner, Elevate Sports Ventures chief client officer, Brand Representation. When the South Carolina Gamecocks won the championship of…
NWSL Challenge Cup Bonuses Multiply With UKG Sponsorship
The winners of the NWSL’s Challenge Cup will walk away with bonus checks 10 times bigger than expected thanks to the tournament’s first presenting sponsor, UKG. As part…
Parlow Cone’s Victory Helps U.S. Soccer Clinch Deloitte Renewal
Global professional services provider Deloitte has renewed its sponsorship deal with the U.S. Soccer Federation, agreeing to a multiyear pact that may not have come to…
Opinion
College Football Sponsor Swaps: Performance Enhancer or Money Grab?
Switches between exclusive apparel sponsors and college football programs are routinely accompanied by grand, public announcements promising significant effects on…
F1 in 2022: Money, Fans Roll In Despite Saudi Setbacks
The Grand Prix of Saudi Arabia is off to a shaky start. On Friday, Yemeni rebels blew up an oil depot 11 kilometers from the race track in Jeddah—minutes before the…
MLB Sponsorships Hit $1.1 Billion With Jersey, Helmet Patches on Deck
Major League Baseball and its 30 teams generated $1.13 billion in sponsorship revenue last year, according to consultancy IEG and its Sponsorship Intelligence Database…
NFL Changes Blockchain Rules as Teams Expand Crypto and NFT Deals
NFL teams will be able to sign sponsorship deals with crypto exchanges this year, but don’t expect the Green Bay Packers to host games at FTX Field anytime soon. The…
More From Our Brands
Variety
‘Hot Take: The Depp/Heard Trial’ Review: A He Said/She Said Schlock ‘Rashomon’ That’s Really an All-Too-Standard TV-Movie
Rolling Stone
Trump Lauds Ginni Thomas for Telling Jan. 6 Committee She Believes the Big Lie
ArtNews
The City Different: A Deep-Rooted Art Scene Is the Key to Santa Fe’s Magic
BGR
Reports said Bruce Willis sold his likeness to a deepfake company, but his Reps say he didn’t
Deadline