Generative AI Could Become Sports‘ ‘Next Big Sponsorship Vertical’
Over the last 18 months, cryptocurrency became sports’ “biggest” sponsorship sector based on annual spend. GlobalData numbers indicate blockchain-based companies…
sponsorship
Crypto Sponsorship Cools as Industry and Leagues Plan for 2.0
Last year when the Portland Trail Blazers announced their jersey-patch deal with StormX, a crypto cashback platform, the agreement was hailed as one that would pave the…
Atlanta Hawks Tap Excel for Jersey Patch Sponsor Search
The Atlanta Hawks are searching for their first NBA championship in 65 years. They’re also looking for a new jersey patch sponsor. The Hawks have hired Excel Sports…
Apple to Pay Nearly $50 Million Annually for Super Bowl Halftime Show
Apple is the next sponsor of the Super Bowl halftime show. The National Football League announced a new partnership with Apple late Thursday that includes rights to…
Exclusive
MLB Has Awarded Teams International Marketing Rights, Similar to NFL
Major League Baseball is dividing up international markets among its franchises, giving teams new commercial rights in specific areas around the globe, according to…
LPGA Sponsors Pushing More Prize Money and Better Services for Women’s Golf
The fourth of the LPGA’s five majors this season will take place this weekend in the Evian region of France, where golfers will compete for a chunk of the Amundi Evian…
McLaren Drivers Ricciardo and Norris on F1, Fame and How to Do a Shoey
Last year, McLaren marked its first win on the Formula One tour in almost a decade with drivers Daniel Ricciardo and Lando Norris behind the wheel. Ricciardo, the…
Dunkin’ Joins New 3ICE Hockey League as a Top Sponsor
Dunkin’ Donuts has joined the fledgling 3ICE hockey league as one of its main sponsors in an unspecified six-figure deal for this season. The new league, which…
Digital Lottery Looks Like Next Big Sports Sponsorship Category
Jackpocket, a licensed third-party lottery app, was recently named the Official Digital Lottery Partner of the Colorado Rockies. The tie-up is the company’s eighth…
NBA Sponsor Revenue Hits Record $1.64 Billion With Crypto Influx
The NBA Finals tip off Thursday with a marquee matchup for league executives, as the Boston Celtics and their historic brand square off against TV ratings darlings, the…
Opinion
Timely Changes Are Necessary for Meaningful Growth of Women’s Sports
Today’s guest columnist is Cameron Wagner, Elevate Sports Ventures chief client officer, Brand Representation. When the South Carolina Gamecocks won the championship of…
NWSL Challenge Cup Bonuses Multiply With UKG Sponsorship
The winners of the NWSL’s Challenge Cup will walk away with bonus checks 10 times bigger than expected thanks to the tournament’s first presenting sponsor, UKG. As part…
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