English Soccer Club Nixes Gaming Partnership Over Sexualized Marketing
English soccer club Norwich City is ending its jersey partnership with gambling company BK8 after just five days, following outcry from fans about the group’s ads that…
sponsorship
Mastercard Bets on Women’s Rugby With Five-Year Global Partnership
Mastercard is getting behind the future of women’s rugby. The financial services giant has inked an expansive five-year deal with World Rugby that includes becoming the…
Twitter, Opendorse Deal Targets College Athletes Ready to Cash In
With college athletes able to capitalize on their names, images and likenesses as early as this summer, athlete marketing platform Opendorse and social…
Tourist Board Sports Sponsorships Down 70% Despite Travel Rebound
Summer travel is coming back. But despite the positive outlook, GlobalData reports that there’s been no obvious evidence of a spike in tourist board sports…
Exclusive
Mastercard Signs Multi-Year Deal with NWSL as Regular Season Starts
Global financial services giant Mastercard has signed a multi-year sponsorship with the NWSL to be an official sponsor of the league. Financial details of the deal were…
March Madness Ads Spur Huge One-Day Inflow to NCAA’s Invesco ETF
On Monday, March 22, Invesco’s $155 billion QQQ Trust Series 1 ETF—the official exchange traded fund of the NCAA—realized its largest one-day inflow since 2000 ($4.9…
NCAA Sponsors Missing Out on Women’s Tournament Opportunities
Author (and U of A alum) note: Big congratulations to Head Coach Adia Barnes and the Arizona Wildcats women’s basketball team on advancing to their first Final Four in…
NWSL Adds Nationwide to Growing Corporate Sponsorship Roster
By the time the NWSL wrapped up its inaugural month-long Challenge Cup last year in Utah, it had secured record-setting sponsor support, much of which carried into the…
Despite FTX Deal, Doubts Loom on Cryptocurrency Sponsor Potential
Later today, the Miami-Dade County Commission will vote on a proposed naming rights deal with FTX—a cryptocurrency exchange. If approved, the county’s basketball arena…
March Madness Sponsors ‘Keep Powder Dry’ by Shifting Tactics
The NCAA’s decision to limit attendance at March Madness games to 25% of arena capacity has made it challenging for brands that have invested in college basketball this…
Once Unheard Of, Corporate Tickets Hit the Secondary Market
Dell Technologies has a corporate suite at Fenway Park, available for all 81 Red Sox home games. It’s often full of sales reps entertaining clients or sourcing new…
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L.A. NWSL Team Angel City Inks Health Foods Sponsorship Deal
The NWSL’s Los Angeles-based expansion team, Angel City FC, has added another sponsor to its growing roster of corporate supporters. Health grocer Sprouts Farmers Market…
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ARTnews in Brief: Orange County Museum of Art Will Relaunch California Biennial—and More from June 14, 2021
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