Ally, Sports Innovation Lab Launch Women’s Sports Dealmaking Club
A new invite-only club is coming to women’s sports, and it hopes to pack a bigger punch than its predecessors. Sports Innovation Lab and Ally Financial (NYSE: ALLY) say…
A new invite-only club is coming to women’s sports, and it hopes to pack a bigger punch than its predecessors. Sports Innovation Lab and Ally Financial (NYSE: ALLY) say…
The Houston Rockets are escalating their efforts to unearth the true financial picture of Rokit, the NBA franchise’s sponsor-turned-debtor, after what the team alleges…
The NWSL has agreed to a multiyear partnership with computer software giant Adobe, which the league announced Tuesday. This marks the league’s first new partnership in…
SponsorUnited, a sponsorship information platform, recently closed on a $35 million Series A round led by Spectrum Equity. Milwaukee Bucks owner Marc Lasry and San Diego…
Over the last 18 months, cryptocurrency became sports’ “biggest” sponsorship sector based on annual spend. GlobalData numbers indicate blockchain-based companies…
Last year when the Portland Trail Blazers announced their jersey-patch deal with StormX, a crypto cashback platform, the agreement was hailed as one that would pave the…
The Atlanta Hawks are searching for their first NBA championship in 65 years. They’re also looking for a new jersey patch sponsor. The Hawks have hired Excel Sports…
Apple is the next sponsor of the Super Bowl halftime show. The National Football League announced a new partnership with Apple late Thursday that includes rights to…
Major League Baseball is dividing up international markets among its franchises, giving teams new commercial rights in specific areas around the globe, according to…
The fourth of the LPGA’s five majors this season will take place this weekend in the Evian region of France, where golfers will compete for a chunk of the Amundi Evian…
Last year, McLaren marked its first win on the Formula One tour in almost a decade with drivers Daniel Ricciardo and Lando Norris behind the wheel. Ricciardo, the…
Dunkin’ Donuts has joined the fledgling 3ICE hockey league as one of its main sponsors in an unspecified six-figure deal for this season. The new league, which…