NWSL Challenge Cup Bonuses Multiply With UKG Sponsorship
The winners of the NWSL’s Challenge Cup will walk away with bonus checks 10 times bigger than expected thanks to the tournament’s first presenting sponsor, UKG. As part…
sponsorship
Serena Williams’ New VC Fund Invests Seven Figures in Endorsement Firm
Tennis star Serena Williams’ tech investment firm Serena Ventures, which launched its inaugural $111 million early-stage venture capital fund last month, is getting into…
Parlow Cone’s Victory Helps U.S. Soccer Clinch Deloitte Renewal
Global professional services provider Deloitte has renewed its sponsorship deal with the U.S. Soccer Federation, agreeing to a multiyear pact that may not have come to…
Opinion
College Football Sponsor Swaps: Performance Enhancer or Money Grab?
Switches between exclusive apparel sponsors and college football programs are routinely accompanied by grand, public announcements promising significant effects on…
F1 in 2022: Money, Fans Roll In Despite Saudi Setbacks
The Grand Prix of Saudi Arabia is off to a shaky start. On Friday, Yemeni rebels blew up an oil depot 11 kilometers from the race track in Jeddah—minutes before the…
MLB Sponsorships Hit $1.1 Billion With Jersey, Helmet Patches on Deck
Major League Baseball and its 30 teams generated $1.13 billion in sponsorship revenue last year, according to consultancy IEG and its Sponsorship Intelligence Database…
NFL Changes Blockchain Rules as Teams Expand Crypto and NFT Deals
NFL teams will be able to sign sponsorship deals with crypto exchanges this year, but don’t expect the Green Bay Packers to host games at FTX Field anytime soon. The…
Russia’s Billionaire Sports Owners Feel Fallout From Invasion Sanctions
A week ago, Russian billionaire Alisher Usmanov was a master of the sports universe. The former Arsenal F.C. owner, who sold his stake to Los Angeles Rams…
Russia’s Ukraine Invasion Puts Millions of Dollars in Sponsorships at Risk
Russia’s invasion of Ukraine has created serious concerns across Europe. Since Wednesday night’s attack, a handful of countries, organizations and athletes have called…
Super Bowl Squares Highlight Rocket Mortgage Sports Branding
The NFL is a weekly juggernaut on TV, with 75 of the 100 most-watched broadcasts of 2021. But the Super Bowl is on an entirely different plane, as its audience is…
KORE Software Makes Pair of Sponsorship and Engagement Marketing Acquisitions
KORE Software announced two acquisitions on Tuesday to expand its solutions around engagement marketing. The purchases include Hookit, a sponsorship analytics platform…
Mars Unattacked: Candy Maker and Olympic Sponsor Skates to Beijing
The confectionary wit of Mars, Inc.—as captured by its marquee candy, M&M’s—has long been the company’s ability to keep heat off its chocolate until it successfully…
More From Our Brands
Variety
Original ‘Cowboy Bebop‘ Director Shut Off Netflix’s Live-Action Remake After One Scene: ‘It’s Clearly Not Cowboy Bebop’
Rolling Stone
Lil Yachty Says ‘I Love You’ Too Fast and Ruins the Vibe in ‘Say Something’ Video
ArtNews
Children’s Drag Queen Storytime Program at Tate Britain Comes Under Fire from a Controversial U.K. Politician
BGR
Get an Echo Dot for $0.99 with this crazy Amazon promo
Deadline