Google Signs On as WNBA Sponsor With ESPN Tie-In
Google and the WNBA have agreed to a multi-year partnership that will make the internet giant one of the league’s top-level “Changemaker” partners and the presenting…
Google and the WNBA have agreed to a multi-year partnership that will make the internet giant one of the league’s top-level “Changemaker” partners and the presenting…
With the Lakers’ three-year contract with Wish expiring, the team has hired the sports business agency Sportfive to secure the team’s jersey patch sponsor for the…
Ahead of its inaugural season opener on Saturday, Fan Controlled Football (FCF), which bills itself as the only pro sports league that lets fans call plays in real time…
Physical and occupational therapy network Confluent Health has entered into a multi-year, multi-school agreement with Learfield IMG College, one of the largest players…
When the Pac-12’s seven-game football season kicks off on Saturday, Nov. 7, some new signage will accompany the teams finally taking the field. That’s because, within a…
As baseball season heads to a conclusion, Major League Baseball and RB, the makers of Lysol, have announced a multi-year partnership. The deal will focus on disinfection…
It’s no longer a question of if college athletes will sign endorsement deals. It’s the when and how that lawmakers, athletes, ADs, NCAA officials and other interested…
U.S. Open revenue will fall by roughly 50%, a drop of at least $150 million, after the Grand Slam was forced to hold its two-week event behind closed doors. While the…
As retail companies struggle to navigate the financial waters of the pandemic, athletes like professional surfer Julian Wilson have gotten caught in the undertow…
When the Call of Duty League launched in January, there was no way of knowing the challenges that awaited the new esports league and its 12 teams. Before the season…
Boston mayor Marty Walsh’s decision in May to suspend all large-scale gatherings until September 7 meant TD Garden would be closed to everyone, including the WWE. Rather…
The NWSL wrapped up its month-long Challenge Cup, a bubble tournament that took place in Utah, with an unexpected Houston Dash victory. And while the Texas team…