Hurley Surfer Endorsement Battle Tests Pandemic Contract Clauses
As retail companies struggle to navigate the financial waters of the pandemic, athletes like professional surfer Julian Wilson have gotten caught in the undertow…
Sponsorships
Call of Duty League Prevails Through Flexibility and Warzone Mode
When the Call of Duty League launched in January, there was no way of knowing the challenges that awaited the new esports league and its 12 teams. Before the season…
WWE Carries On and Sponsors Stay Loyal Leading Up to SummerSlam
Boston mayor Marty Walsh’s decision in May to suspend all large-scale gatherings until September 7 meant TD Garden would be closed to everyone, including the WWE. Rather…
NWSL Finds Money, Momentum in Record-Setting 2020 Bubble Season
The NWSL wrapped up its month-long Challenge Cup, a bubble tournament that took place in Utah, with an unexpected Houston Dash victory. And while the Texas team…
Exclusive
Monkey Knife Fight Taking DraftKings Playbook to Challenge DraftKings
Monkey Knife Fight, the country’s fastest-growing daily fantasy company, has new deals with the Miami Marlins and Miami Dolphins, partnerships it hopes will increase its…
Breaking
Redskins Announce Retirement of Name Upon Completion of Review
The NFL’s Washington football team made it official on Monday when the franchise announced it will be ending its use of the nickname “Redskins.” The team said in a brief…
Auburn’s Under Armour Contract Down $8.23 Million Due To Equity Clause
The value of Auburn University‘s nine-year deal with Under Armour has fallen by more than 11 percent, due to a unique part of the contract in which the school chose to…
Exclusive
PLL Adds Insurance and CBD to Expanding List of Sponsors
The Premier Lacrosse League announced new partnerships with Progressive Insurance and CBD brand Mendi ahead of the upcoming PLL Championship Series, a two-week…
Footwear and Apparel Sponsorship Market Correction May Be On HorizonÂ
July 3, 2020 Market Snapshot: JohnWallStreet Index:Â 3,198.67 (+0.03%) NASDAQ: 10,207.63 (+.52%) S&P: 3,130.01 (+0.45%) DJI: 25,827.36 (+0.36%) Under Armour (UA) recently…
New Zealand Basketball Team Partners With Starbucks for Minority-Focused Sponsorship Amid Black Lives Matter Protests (EXCLUSIVE)
The New Zealand Breakers basketball team has signed a sponsorship agreement with Starbucks Corp. that’s born out of the Black Lives Matter protests, Sportico, Penske…
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Variety
Agencia Freak Nabs ‘An Elephant on a Spider Web,’ ‘Sonic Fantasy’ Documentaries for Worldwide Festival Distribution (EXCLUSIVE)
Rolling Stone
Watch Coldplay’s Uplifting Performance of ‘My Universe’ on ‘Corden’
ArtNews
After Severing Ties with LACMA, Prominent Art Foundation Throws Support Behind Huntington
BGR
Marvel’s biggest Eternals cameo was revealed in a new leak
Deadline