Google Signs On as WNBA Sponsor With ESPN Tie-In
Google and the WNBA have agreed to a multi-year partnership that will make the internet giant one of the league’s top-level “Changemaker” partners and the presenting…
Sponsorships
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Lakers Tag Sportfive to Find Next Jersey Sponsor
With the Lakers’ three-year contract with Wish expiring, the team has hired the sports business agency Sportfive to secure the team’s jersey patch sponsor for the…
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Fan Controlled Football Announces Six New Partnerships Ahead of Debut
Ahead of its inaugural season opener on Saturday, Fan Controlled Football (FCF), which bills itself as the only pro sports league that lets fans call plays in real time…
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Learfield IMG College Deal Draws Healthcare Into Sponsorship Field
Physical and occupational therapy network Confluent Health has entered into a multi-year, multi-school agreement with Learfield IMG College, one of the largest players…
Pac-12 Adds New ‘Official Sponsors’ in Strategy Shift as Football Kicks Off
When the Pac-12’s seven-game football season kicks off on Saturday, Nov. 7, some new signage will accompany the teams finally taking the field. That’s because, within a…
A Match Made in 2020: MLB Announces Partnership with Lysol
As baseball season heads to a conclusion, Major League Baseball and RB, the makers of Lysol, have announced a multi-year partnership. The deal will focus on disinfection…
Latest NIL Bill Overrides States but Leaves Tax and Labor Questions Behind
It’s no longer a question of if college athletes will sign endorsement deals. It’s the when and how that lawmakers, athletes, ADs, NCAA officials and other interested…
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U.S. Open Revenue May Drop More Than $150 Million Following Successful Bubble Tournament
U.S. Open revenue will fall by roughly 50%, a drop of at least $150 million, after the Grand Slam was forced to hold its two-week event behind closed doors. While the…
Hurley Surfer Endorsement Battle Tests Pandemic Contract Clauses
As retail companies struggle to navigate the financial waters of the pandemic, athletes like professional surfer Julian Wilson have gotten caught in the undertow…
Call of Duty League Prevails Through Flexibility and Warzone Mode
When the Call of Duty League launched in January, there was no way of knowing the challenges that awaited the new esports league and its 12 teams. Before the season…
WWE Carries On and Sponsors Stay Loyal Leading Up to SummerSlam
Boston mayor Marty Walsh’s decision in May to suspend all large-scale gatherings until September 7 meant TD Garden would be closed to everyone, including the WWE. Rather…
NWSL Finds Money, Momentum in Record-Setting 2020 Bubble Season
The NWSL wrapped up its month-long Challenge Cup, a bubble tournament that took place in Utah, with an unexpected Houston Dash victory. And while the Texas team…
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