Women Fans Hold Key to Future Sports Revenue Growth, Study Says
“Shrink it and pink it” is how Sports Innovation Lab founder and CEO Angela Ruggiero describes the old, unofficial motto of brands and marketers trying to reach fans of…
sports investment
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Fan Data Project Aims to Grow Women’s Sports and Harness Spending Power
Market intelligence firm Sports Innovation Lab is starting The Fan Project, a women’s sports-centric research endeavor created to get a better understanding of the…
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OneTeam Partners Seeks Bilingual Audiences With Exile Investment
OneTeam Partners, a company recently launched by the NFL and MLB players’ unions to generate increased revenue from players’ valuable likenesses, has invested…
DraftKings’ DRIVE VC Adds New CEO, Four Investments
Venture capital firm DRIVE, which was founded by DraftKings and a trio of Boston-based investment companies, introduced a new CEO and announced four new investments
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